Edgar Obare, Betty Kyallo, Flaqo Win Continental Awards
The trio scooped big in the first ever awards that praised digital content creation in Africa.
'Tea master' Edgar Obare, media personality Betty Kyallo and comedian Erastus Otieno, alias Flaqo Raz are among 19 Kenyans who won big in the inaugral Africa Digital Influencer Awards (ADIA20).
They were recognised as digital influencers who utilised their talents on digital platforms to provide inspiration to the society across Kenya and Africa in 2020.
Edgar Obare was voted the People's Choice winner for his controversial gossip updates on social media, despite his wrangles with authorities for exposing sensitive information.
Betty Kyallo was voted the TV influencer of the year for her presence on YouTube which she increased after leaving K24 at the end of May 2020.
Flaqo Raz was voted Disruptor of the Year for his role as the famous Mama Otis, beating a host of names including Kiss FM presenter Jalang'o, TikTok queen Azziad Nasenya, comedians Eric Omondi and Elsa Majimbo.
The list of winners included marathon great Eliud Kipchoge, who was voted as the fitness influencer of the year, the nomination attracting angry reactions from social media netizens.
He beat fitness instructor Michelle Adagala, Shivereje Simani, media personality Tallia Oyando and Everlyne Okinyi, to the top prize, fitness influencers well known because of their presence on social media.
Speaking during the awards ceremony at Konza Technopolis, Kilome Member of Parliament Thaddeus Nzambia noted that as legislators, they would continue to craft laws to bolster the creative industry.
“I am humbled to be here today for this awards ceremony. As you all are aware, Konza is setting up a media city which will act as a hub in the creative industry. Let us be part of this and support its success,” he urged.
Africa Digital Leadership Principal & Co-Founder Chris Bitti expressed profound praise towards Kenyans who supported the inaugral event, highlighting the massive feedback generated that showed the potential of the creative industry in the economy.
It was this response that inspired them to host the awards at the Konza Technopolis, which is progressing to be a digital media capital of the country.
“For us to choose Konza as a host, we reckon that they have understood that content creation is instrumental in promoting digital transformation and it’s really going to fuel a lot of digital growth. Despite Konza being a construction site, a lot of horizontal infrastructure has gone on and this is the future,” Bitti noted.
He further urged the participants to continue doing their best as creatives in order to advance the industry. He further expressed his wish to hold the awards on an annual basis to shore up ratings amongst creatives.
“This is an industry that has a lot of potential to employ our young people. Together with our partners, we will do our very best to hold it annually,” he added.
Here is the full list of winners:
- Fitness Influencer of the Year Eliud Kipchoge- Winner
- Health & Nutrition Influencer of the Year Kaluhi’s Kitchen- Winner
- Woman Fashion Influencer of the Year Wanjiru Njiru- Winner
- Man Fashion Influencer of the Year Gee Dufanda- Winner
- Newcomer of the Year Cartoon Comedian- Winner
- Social Good/Warrior Influencer of the Year Boniface Mwangi- Winner
- TV/Online Influencer of the Year Betty Kyalo- Winner
- Man Lifestyle Influencer of the Year The Dapper Brother- Winner
- Woman Lifestyle Influencer of the Year Wambosha Maxine- Winner
- Beauty Influencer of the Year Joan Kinuthia- Winner
- Content Creator of the Year Blessed Njugush- Winner
- Most Influential Podcast The Cyco Podcast – Winner
- Comedian Influencer of the Year Crazy Kennar - Winner
- Best Use of Video Jacky Vike – Tusker – Winner
- Disruptor of the Year Flaqo Raz- Winner
- Go Beyond Influencer of the year Crazy Kennar- Winner
- Influencer of the Year Flaqo Raz- Winner
- Most Influential Digital Leader Mohammed Hersi- Winner
- People’s Choice Award Edgar Obare-Winner