Famous Muratina Drink Goes Global (PHOTOS)

The brew, largely illegal in Kenya is packaged as Muratelia, wine spiced with honey that contains 12 percent alcohol and is sold to customers under the age of 35.

Famous Muratina Drink Goes Global (PHOTOS)

Kenya's traditional alcoholic drink Muratina has a new global market, having made its debut across supermarkets in the United Kingdom.

The traditional drink crossed the continent to Europe thanks to the genuisness of one King'ori Wambaki, an Othaya-born businessman from Nyeri who produces and bottles it in Chestnut, London.

The brew, largely illegal in Kenya is packaged as Muratelia, wine spiced with honey that contains 12 percent alcohol and is sold to customers under the age of 35.

"Now available on UK supermarket shelves is the central Kenya traditional alcoholic drink 'Muratina', bottled in the UK by Othaya-born businessman King'ori Wambaki, now of Cheshunt, north of London, who is targeting expansion of Kenyan products in market,” tweeted Kenya’s High Commissioner to the UK Ambassador Manoah Esipisu on announcing its debut.

Kenyans lauded the massive milestone while questioning the move behind the government branding the drink illegal in the country.

Meanwhile Wambaki's efforts to realise the muratina dream paid off, having spent over 27 years in England, shifting from studies, working for foreigners and unveiling his own business.

Muratelia will be sold at between £10 (Ksh 1,500) and £25 (Ksh 3,751) depending on whether it’s sold on counters, retail shops, or restaurants. 

"Cheshunt is located outside London. We used ingredients that are available here in the UK as we have not yet reached a point where we can import products from Kenya. 

"The business provides income better than what I can earn while being employed," Wambaki stated in December 2020.

He disclosed that he made in-depth research and business plans on how to market his product. It has also been incorporated in the modelling and fashion industry through branded bags and clothes. 

He supplies his commodity to three restaurants and four shops in the UK.

What worked for him was that he had no competition as the drink was a new entity in the UK market.

According to his LinkedIn page, the economist holds a Master of Science in Finance and Management and a Bachelor of Science in Economics.