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How To Earn Ksh1 Million From YouTube Per Month


The video platform announced that it has released nearly Ksh11 billion ($100 million) in funds to be distributed between 2021 and 2022.

YouTube content creators in Kenya will earn up to Ksh1 million per month as payment for videos up to 15 seconds long uploaded on their channel.

The video platform announced that it has released nearly Ksh11 billion ($100 million) in funds to be distributed between 2021 and 2022.

The money serves as a reward for content creators who make engaging and exciting content on the platform and will be distributed to eligible content creators per month as a bonus.

Screenshot of YouTube’s new feature dubbed ‘Shorts’. /CAPITAL GROUP

This comes after YouTube added the short version of its videos, dubbed Shorts, with the beta version rolled out in Kenya. The latest move will also be the first time Kenyan artists and content creators will receive a massive pay of the sort on the platform after Shorts’ introduction in July.

“Creators can receive up to Ksh1.1 million based on viewership and engagement of their shorts content.”

“To qualify, channels must meet the minimum eligibility requirements refreshed each month to give other creators the opportunity to receive a reward for their creative and unique Shorts,” YouTube said in a statement.

The level of performance needed to qualify for a bonus payment may change on monthly basis based on the location of viewers and overall growth of Shorts.

YouTube further added that the Shorts Fund is the first major step in formulating a monetizing model for the platform and a chance for creators to make extra money to fund their businesses on the road to economic recovery.

The platform has helped an entire generation of creators turn their creativity into businesses and become the next generation of media houses. Over the last three years, YouTube has paid more than $30 billion (Ksh3.24 trillion) to creators, artists, and media companies.

“The Shorts Fund is the first step in building a monetization model for Shorts on YouTube and is a chance for creators to earn and build their growing businesses as the world focuses on economic recovery,’’ it added.

YouTube added that Kenyans have been showing interest in this new short-form video experience. This means that content creators have been battling to keep up with the trends as they earn money from YouTube among other platforms such as Instagram and Facebook.

Timed with the product’s international expansion, YouTube Shorts comes with a new set of features where users can add text to specific points in the video, automatically add captions to the Short, record up to 60 seconds with the Shorts camera, add clips from the phone’s gallery to add to the recordings made with the Shorts camera and add basic filters to color correct the Shorts, with more effects to come in the future.

The new features also include the ability to sample audio not only from other Shorts but also from videos all across YouTube. This includes billions of videos worldwide and unlocking a new playground of creativity.

This means that users can give their creative spin on the content they love to watch on YouTube and help find a new audience — whether it is reacting to their favorite jokes, trying their hand at a creator’s latest recipe, or re-enacting comedic skits. Creators will be in control and will be able to opt out if they do not want their long-form video remixed.

When it comes to music, artists and creators will have a large library of songs to use in their Shorts from over 250 labels and publishers, including Universal Music Group’s labels and publishing companies, Sony Music Entertainment and Sony Music Publishing, Warner Music Group, and Warner Chappell Music, Believe, Merlin, Because Music, Beggars, and Kobalt.

So far the most-watched videos on shorts include videos of global musicians as well as footballers such as Cristiano Ronaldo and Lionel Messi, who shook the internet through recent transfers to Manchester United and Paris Saint Germain (PSG) respectively.

Graphic of Cristiano Ronaldo’s return to Manchester United. /SKY SPORTS



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