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Home » Online » Kenyans Misunderstood Viral Placard- Frankie Just Gym It

Kenyans Misunderstood Viral Placard- Frankie Just Gym It


He shared the placard on his Instagram account and despite sarcasm from a section of Kenyans at the start, many of them were offended by his marketing strategy to promote healthy living.

Renowned fitness coach Frankie Kiarie, alias Frankie Just Gym It has explained his placard along a busy Nairobi road that had called Kenyans out for not taking part in any exercise.

He shared the placard on his Instagram account on Friday, August 13 and despite sarcasm from a section of Kenyans at the start, many of them were offended by his marketing strategy to promote healthy living. 

Kiarie in a statement on his Instagram stories on Sunday, August 15 stated that many Kenyans literally took the comments on his poster as an attack on their physical insecurities. His move to ask Kenyans if they were proud of their stomachs was a way of reminding them to pay attention to their lifestyle.

Frankie Kiarie, alias Frankie Just Gym It holds up his placard along a Nairobi road on August 13, 2021. /INSTAGRAM

He added that Kenyans misunderstood him because he did not take time to elaborate what he meant with his placard that read “Look at your stomach, are you happy?” 

“I totally understand your sentiments, however, I think this whole thing has been blown out of proportion. I think I should have elaborated my statement. 

“The rate at which we are having young people get lifestyle diseases is alarming. The message put across was not to women (not sure where that narrative stemmed from), it was to everyone who is willing to do something about the state of their health,” he addressed, adding that he has worked with clients who have run marathons without six-pack abs. 

Kiarie insisted that he was only passing awareness, especially to the young generation which faces the great danger of certain diseases such as metabolic syndrome, Type 2 Diabetes, heart disease and cancer. 

“Excess belly fat is extremely unhealthy. It is a risk factor for diseases like metabolic syndrome, Type 2 Diabetes, heart disease and cancer. 

“The medical term for unhealthy fat in the belly is ‘Visceral Fat’ which refers to fat surrounding the liver and other organs in your abdomen. Even normal-weight people with excess belly fat have an increased risk of health problems,” he went on. 

Kiarie affirmed his aim in conclusion as to spread awareness on fitness, nutrition and above all, health, especially within the youth adding the popular notion ‘prevention is better than cure’.

The placard was only for purposes of pulling traffic to his fitness brand featuring Project Change, a meal and workout program for enthusiasts which was advertising a discount of 70 percent for the whole weekend up to Monday, August 16.

The father of three is currently dating Nairobi socialite Corazon Kwamboka and is an ardent gym-goer with a majority of his posts demonstrating to his followers various workout types to motivate them to embrace a healthy lifestyle.

Exercising is an essential activity to keep the body fit and healthy, with many Kenyans now embracing it to keep active as well as improve their physical shape to a more attractive one. It also helps one feel good and rejuvenated to handle the day ahead of him or her and during the current cold weather, it helps keep one active as it, by its very nature, does force humans to slow down.

Adequate sleep, gentle exercise such as walking, and avoiding heavy meals late in the evening are ways to maintain a healthy balance.

A man helps a woman work out in a gym. /PIXABAY



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About author: Digital journalist and managing director with a passion for writing captivating stories. Marvin is a young scribe, a social media, sports, gaming junkie and realist who specialises in viral news, multimedia and investigative storytelling.

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