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Home » Media » KTN News Launches New Look And Multi Million Newsroom (PHOTOS)

KTN News Launches New Look And Multi Million Newsroom (PHOTOS)


It dropped its traditional blue and white colours that have been very dominant since its launch nearly five years ago as a 24-hour channel dedicated specifically to news, updates and stories coverage and changed to a red and grey colour scheme.

The Standard Media Group (SMG)’s premium TV station KTN News launched its new look and feel on Monday, November 29 and amongst its standout features is a brand new logo.

It dropped its traditional blue and white colours that have been very dominant since its launch nearly five years ago as a 24-hour channel dedicated specifically to news, updates and stories coverage and changed to a red and grey colour scheme.

The red colour will represent the station’s passion for truth as well as its bold and courageous reporting and its youthful approach as its voice of society.

KTN News’ old logo vs new logo. /TWITTER

Grey on the other hand represents its commitment to neutral, balanced and calmness when reporting the facts by the station.

“Regardless of what may leak, we will only focus on the facts,” explained Benedict Omollo, the Chief Officer of operations at the Standard Media Group.

The new-look also goes as far as the colours of the banner, with a mix of deep red and yellow for alerts such as breaking news, top stories, developing stories among others.

The new KTN News logo was launched around the same time as the official launch of its multi-million shilling newsroom in a project dubbed “Project Eagle” which brings together the different divisions in the media house to one giant platform.

The modern superstructure has a central command dubbed the ‘Super Desk’ which is a collage of editors that decide on the various interests of the platforms. Revealed during the launch is a bell at the centre which is rung whenever a breaking news event is involved.

Inside Standard Media Group’s new newsroom. /FILE

“We have the super desk as well as the intake team that brings the stories that interact with news sources and the news processors at the top (output).

“What we have on the third floor is a loft area for the launch of books and we’re going to host events,” Kipkoech Tanui, SMG’s head of news, explained.

He further revealed the existence of a radar desk that is in charge of monitoring what happens on social media to update the media house on any occurrences for relaying on its digital platforms. An echo desk monitors the performance of the stories while the support desks feature sports, economy, entertainment, national, politics among others with TV, radio, digital as well as newspapers represented in those desks.

“We want to look at ourselves as journalists before we look at which platform we are coming from. It is very expensive to duplicate all the processes according to platforms. If you are chasing one story, it is not being chased by one company through four platforms,” Tanui added.

The newsroom’s design also incorporates a string of safety features such as automatic fire suppressants, sirens and indicators as well as visual indicators in case of emergencies.

Also included are hot desks flexible enough for journalists to sit anywhere they please and do their duties uninterrupted.

Behind the transformation was a group of seasoned journalists who worked together to facilitate the move towards a converged newsroom that focuses on how the audience consumes content. Tanui was one of them alongside Standard Group Editor-in-chief Ochieng Rapuro, Head of Convergence Kizito Namulanda, KTN News anchor Sophia Wanuna and Digital Editor Carol Kimutai.

Screenshot of the new look KTN News launched on November 29, 2021. /YOUTUBE



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