Standard Newspaper Undergoes Makeover
The new paper comes with a classic logo and a more visually attractive look with infographics, detailed analysis and a new lower section which will feature an opinion slot.
Standard Group PLC released a new design on its newspapers on Thursday, April 8 in a bid to offer a more visual, interactive and informative look to its readers as part of its digital shift.
Standard CEO Orlando Lyomu branded the newspaper as fresh, modern and bold with the goal of bringing appealing insights to the reader as well as quality content.
"This investment is a demonstration of our pride and confidence in Kenya's vibrant business environment. So to our esteemed customers and business partners, we promise to deliver high quality, factual and competitive news, information and entertainment products," he stated.
The new paper comes with a classic logo and a more visually attractive look with infographics, detailed analysis and a new lower section which will feature an opinion slot. It will host different quotes from experts providing their own angle on the current affairs.
Editor-in-chief Ochieng Rapuro stated that the media house had to change from its old look to keep up with the demands of readers both online and offline.
"Consumer demand is more visual, they need short and easy content to consume. The paper comes with a design that is heavy on graphics and illustration, quick look through, which enables a transition from print to the digital space.
"The real deal must remain quality content. We promise world-class journalism that will bring insight to the reader," Rapuro stated.
The four heads in charge of the new redesign include Rapuro, head of digital Caroline Kimutai, editor in charge of strategy and content Peter Opondo and also editor in charge of the weekly newspaper, Nairobian Charles Otieno.
Among the guests in attendance included ICT Cabinet Secretary Joe Mucheru who noted that the move would place Kenya on the map in terms of digital content.
"By continuously revamping your products with new content and modern designs you send a strong message that you are listening to the voice of your customers," Mucheru stated.
Also going underneath the hood for a fresh new look is its digital platform that features all new and slightly bigger fonts.
Recently, Standard Group unveiled a multi-million shilling newsroom and restructured its editorial department as part of its digital transformation plan.
The transformation involved adopting new technology and structures in a bid to see all departments work together to achieve convergence.