300 million young Africans between the ages of 16 and 34 are either underemployed or unemployed. This is a ticking timebomb for the African continent.
Trace strives to address this dire challenge through empowering African youth and women and as a result helping alleviate poverty while building a better future for the continent.
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The solution designed by Trace, which is already a very popular multimedia platform for 290million African youth, is the Trace Academia app.
The app provides free learning from the world’s best experts and offers free courses and certificates that are dedicated to creating jobs and encouraging entrepreneurship. These courses range across 15 industries and are available in English, French, and Portuguese.
Trace Academia has formed a coalition with global private, public, and non-profit partners including the Mastercard Foundation, AFD, UNESCO, Grow with Google, the L’Oréal Foundation, Orange, Canal +, SACEM, Visa, Schneider Electric, Durex, Leroy Merlin, Bureau Veritas, Ford Foundation, Afreximbank, Accor-Kasada, the African Union, the University of Johannesburg, Valued Citizens, TPG, Satya Capital, Trace, BDD Software, Bain & Co, Havas, and many others.
“Our courses and certificates are created in partnership with influential players across the industry, governments, and non-profit sector. This free, easy-to-use app aims to train 26 million African youth by 2026 with the skills they need to find or create work and the opportunities to kickstart their careers because we strongly believe that their current circumstances should never be a hindrance to their success,” said Olivier Laouchez, Co-Founder and Executive Chairman of Trace.
For the coming months, Trace Academia will offer courses in music, beauty, fashion, entrepreneurship, digital marketing, hospitality, creativity, journalism, film, tech, public speaking, agility, electricity, DIY, and wellbeing.
Some courses focus on teaching the soft skills youth need to succeed – whether they want to be their own boss or join the formal workforce. The interactive, edutainment app will innovate vocational training across Africa.
Trace Academia is 100% free and available on iOS and Android. It only takes up 25MB of memory space, e all the courses and certificates can be downloaded straight to your device, streaming either via wi-fi or using data.
Trace Academia uses innovative strategies to make learning fun, engaging and memorable through videos, animations, interactive quizzes, and gamified tests. By making learning entertaining, relevant, informative, and accessible, it will be easier for learners to understand the course material and retain the knowledge.
This will improve learners’ self-confidence and increase their chances of getting certified, employed, or becoming self-employed. In the near future, Trace Academia will offer opportunities to top-achieving learners to kickstart their careers through internships, mentorship programs, and bursaries to further their education.
“Innovative education is the only way we will be able to address Africa’s youth unemployment in a sustainable manner. That is why Trace Academia is calling on all African governments, non-profits, tertiary education institutions, industry stakeholders, philanthropists, and individuals to help us have a lasting impact on the continent in whatever way possible.
“This will help 300-odd million African youth leapfrog their circumstances to embrace the future,” said Camille Agon, Managing Director of Trace Academia.
Launched in 2003 following the acquisition of the eponym print magazine, Trace is a global multimedia platform dedicated to Hip Hop and Afro-centric cultures and to the empowerment of young people, women, and creators.
Trace engages with over 350 million fans across 180 countries including 290 million fans in Africa.
Trace Academia is available for free download on iOS and Android.