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TV47 Poaches Former Switch TV Anchor

Fast-rising TV station TV47 has recruited a former Switch TV presenter into their team following his departure on Friday, December 31 after a two-year stint at the station.

Frederick Muitiriri announced on Monday, January 10 that he had joined the station, under Cape Media and based on the fringes of the Parklands area in Nairobi.

While sharing a promotional video of himself walking to the station to present the Swahili news in front of the cameras, Muitiriri revealed that God had opened a new door for him on Wednesday, January 5 after the station announced that it would go off air in preparation for its transition to the digital space.

The ripple effects were immediately felt as Muitiriri was among several employees who were rendered jobless following the announcement.

Former Switch TV news anchor Frederick Muitiriri during a past interview. /YOUTUBE

“On December 31, 2021, my former station officially closed and rendered many of us jobless, COVID-19 manenos (tales), but by January 5, 2022, God had already opened a new door at TV47, home of untold stories!

“I serve a God who neither sleeps nor slumbers. He is a kind and loving God, He is a good God. He’s a miracle-worker! I hope that this will convince you that you can actually give your life to Him to truly direct your paths!” he wrote on Facebook.

Muitiriri, while announcing his departure from the Red-Cross owned station, explained the reason for his departure as a consequence of the station ceasing its on-air broadcasting, which led to the shutting down of its newsroom.

Media group Chairman, Sahil Shah had explained in a statement on Friday, December 10 that it was making the move into the audio-visual and digital space in line with its market demands.

The news anchor expressed his honour and privilege of leading a team of over 25 young individuals to provide factual and timely news content to viewers watching at home. He had asked other employers to give them an opportunity at their own media firms.

“After almost two years serving Switch TV, lights have been switched off. It’s an end of an era. As some may be aware, the station has moved on to a different direction which meant the closing down of our Newsroom.

“I was honoured and privileged to lead a team of more than 25 young, innovative, smart, creative and extremely hard-working individuals, who I’m sure, will excel in whichever field God will lead them to. I’m fully aware of the situation and I know God has already gone ahead of each and every one of them. If you’re an employer reading this, give them a chance, you’ll not be disappointed,” he narrated.

He went on to thank his former boss, Tamima Ibrahim, for giving him the chance to lead the small newsroom in various operations, something he had almost no experience in.

“I remember, when my then boss, Tamima Ibrahim, gave me the responsibility of leading the small newsroom(I had applied for a totally different and lower position), I was a bit hesitant because I didn’t know what that meant. The situation was compounded by what I encountered.

“After most of its staff members were poached to a different station, the station was left a shell of its former self. I prayed with my wife that God will take the lead. And so, together with my team, we started the hard work of setting up and working towards a functional newsroom,” he went on.

Muitiriri went on to list the achievements he was able to accomplish with his team despite being deficient in resources.

“With extremely minimal resources, we were able to do some amazing work which we are extremely proud of. God heard our prayers. He has been gracious and faithful, holding our hands and guiding our steps. That was confirmed by the several awards we won mid this year from the Communication Authority of Kenya (CA) through KUZA awards including People’s Choice TV station of the Year!” he noted.

Muitiriri had begun as a former police officer in Isiolo before he worked as a radio host on a freelance basis. His breakthrough came when he was hired as a radio presenter and producer at Standard Media Group’s Radio Maisha.

He then moved to the Royal Media Services (RMS) vernacular station Inooro TV as a news anchor for a year before his stint at Switch TV.

Watch Frederick Muitiriri’s promotional video:

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Marvin Chege
About author: Digital journalist and managing director with a passion for writing captivating stories. Marvin is a young scribe, a social media, sports, gaming junkie and realist who specialises in viral news, multimedia and investigative storytelling.

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