You Can Watch Netflix On Your Phone For Free in Kenya

The new mobile plan on the platform comes with about one-quarter of its TV shows and movies in Kenya, a strategy aimed at sparking growth in a key African market.

You Can Watch Netflix On Your Phone For Free in Kenya

Kenyans with Android smartphones can now watch movies and series on Netflix which rolled out a free mobile plan on Monday, September 20.

In a report by Reuters, the new mobile plan on the platform comes with about one-quarter of its TV shows and movies in Kenya, a strategy aimed at sparking growth in a key African market.

The free plan will also come without ads, a rarity for online music and video streaming platforms which offer a similar plan but tied with loads of ads. It will also come with personalised recommendations and parental controls.

Netflix rolls out its free plan in Kenya. /REUTERS

Popular TV shows and movies on the platform such as dramas Money Heist and Bridgerton and African series Blood & Water, as well as some of the programming the company licenses from others, will be available from Tuesday, September 21.

“At Netflix, we want everyone to be able to enjoy the suspense of Blood & Water, the romance of Bridgerton, and the adventure of Army of the Dead. Now we’re giving audiences in Kenya the chance to experience these stories for themselves — completely free of charge, “ says Cathy Conk, Netflix’s Director of Product Innovation, in a blog post.

She adds, “If you’ve never watched Netflix before — this is a great way to experience our service. We hope it’s a great match and that many of the people who try our free plan love Netflix so much that over time they upgrade to a full, paid subscription so you can enjoy our full catalogue on your TV or laptop as well.”

To sign up for the service, one will only need to enter their email address and create a password as well as confirm if they are 18 years of age or older. They will then be granted the opportunity to enjoy their personalised recommendations, parental controls, and create multiple profiles (including Kids).

To get the full experience, however, subscribers will have to upgrade to one of Netflix's paid plans. In simple terms, some functions, such as the ability to download a show or movie, will not be available under the free plan.

Among the popular shows that will be on offer will include the highly-anticipated upcoming new season of Blood & Water which premieres globally on Friday, September 24, the newly-released Nigeria series, King of Boys: Return of the King, and the new season of the much-loved Money Heist, amongst others.

Recently, Netflix launched a mobile-only plan in Kenya at Ksh300 alongside the Basic plan (Ksh700), Value Plan (Ksh1,100), and Premium plan (Ksh1,450). However, it is a jump from the Standard (Ksh950) and Premium plans (Ksh1,200) following the implementation of the Digital Service Tax (DST) by the Kenya Revenue Authority (KRA) in January 2021.

KRA reiterated at the time that DST will be charged on services resulting in revenue generation whereas Value Added Tax (VAT) will be charged on the goods sold.

“Kindly note the tax will be collected and remitted by agents appointed by the commissioner of Domestic Taxes,” KRA stated.

KRA offices in Nairobi. /FILE