Coca-Cola Revives Iconic Campaign After 14-Year Absence
In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalization.
Viral Tea Ke Writer 
Coca-Cola is bringing back its legendary "Share a Coke" campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalized connection.
In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalization. Now the brand wants you to share a Coke with your friends to celebrate your friendship and create memories that will last a lifetime.
Did you know that 72 per cent of Gen Z seek authenticity and want to connect with real people in everything they do? In a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care.
"Share a Coke" campaign being launched at JKUAT university on April 4, 2025. /MARVIN CHEGE.VIRAL TEA KE
"Meaningful connections thrive both online and offline. While digital spaces keep us close, it’s those shared moments in real life that make for long-lasting memories, yet the physical ‘third spaces’ that nourish these meaningful connections are in decline," a press release sent to Viral Tea on Friday, April 4 reads in part.
“Share a Coke” is celebrating the friendships that define this generation, and the spaces that allow in real-life moments of togetherness to thrive.
As part of an exciting initiative across Kenya and Uganda, Coca-Cola on Friday hosted a landmark dual-campus event at Jomo Kenyatta University of Agriculture and Technology (JKUAT) and Makerere University Business School (MUBS). Students from both universities connected in real-time through a virtual portal, sharing their Coke moments across borders.
"In today's digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. “Share a Coke” reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special," remarked Monique Katana, Director of Frontline Marketing, Coca-Cola Kenya.
Close to home, consumers can experience the campaign nationwide at malls, colleges, popular eateries, and social hotspots, where attendees can participate in a variety of memorable experiences designed to unlock the magic of personalized connection.
For the next three months, Coca-Cola fans can share their #ShareACoke moments on TikTok, Instagram and X (formerly Twitter), turning everyday interactions into treasured memories.
Personalized Coca-Cola bottles and cans will be available in stores, entertainment venues, supermarkets, and other locations nationwide starting this week.
