Global Brand Reveals Beauty Product Saving Millions Of Kenyan Women

L'Oréal Paris, the world's leading beauty brand, recently unveiled its innovative Glycolic Bright range, providing relief to millions of Kenyan women grappling with the menace of dark spots on their skin.

Developed by L’Oréal Skincare Laboratories, the Glycolic Bright Serum is formulated with an optimum concentration of 1% Glycolic Acid to reduce five years of dark marks in two weeks, making it the ultimate solution for their skincare needs.

This brightening serum is part of the Glycolic-Bright range, a skincare regime inspired by the science of a peeling procedure. One can now experience skin surface renewal at home, with products that are clinically proven to brighten skin & visibly reduce dark spots.

The range acts on four key dimensions that can inhibit the appearance of bright, glowing skin: dark spots, dullness, unevenness, and roughness.

From left: Yassine Bakkari- L’Oreal,  Country Managing Director-East Africa, Jessie Wamae- Brand Business Lead, L’Oreal Paris East Africa, Victoria Karanja- L’Oreal, General Manager, Consumer Products Division, East Africa, Marvin Gitau- Marketing Assistant, L’Oreal Paris, East Africa at the L'Oreal Paris's Glycolic Bright Range Launch. /HANDOUT

"We are delighted to unveil a skincare solution that not only enhances skin brightness and evens skin tone but also encourages women to embrace their natural beauty. Our commitment to addressing the diverse needs of various skin types remains steadfast, and we are confident that the Glycolic Bright Range will revolutionize the quest for radiant, luminous skin," said Yassine Bakkari, Country Managing Director, L’Oréal East Africa on March 26, 2024.

Dark spots or hyperpigmentation can stem from acne scars, excessive sun exposure, or hormonal changes. When the skin is subjected to excessive sunlight, for instance, melanocytes react by producing an excess of melanin pigments, resulting in brown patches on the skin.

Regardless of their size, dark spots, particularly on the face, can significantly impact one's life, from diminishing confidence to affecting social interactions.

The Glycolic Bright Range is meticulously crafted to cater to all skin types, including sensitive skin, with particular attention to the younger demographic.

The launch of the new range coincides with L’Oréal’s inaugural “Walk Your Worth Event” to commemorate International Women’s Day in Kenya, underscoring the skincare brand's dedication to empowering women in line with its iconic tagline "Because You're Worth it," which inspires women of all ages and backgrounds to believe in their innate beauty and value.

Focusing on Sub-Saharan Africa, where women often grapple with uneven skin tone, the scientifically advanced new range signifies a significant stride towards inclusivity within Africa’s beauty industry.

The Glycolic Bright range is now readily available in cosmetic stores and select online outlets, offering convenience to consumers.

Media personality, Sheila Mwanyigha at the L'Oreal Paris's Glycolic Bright Range Launch. /SHEILA MWANYIGHA