Multi-Million EPL Trophy Set For Return To Kenya: How & Where Fans Can View It

The highly coveted English Premier League (EPL) trophy is coming back to Nairobi, Kenya, two years after it set foot in the country.

Considered one of the most prized silverware in club football, fans in Kenya will get a once-in-a-lifetime opportunity to view the famous Premier League 'title' up close between Saturday, October 25, and Sunday, October 26.

"Nairobi football fans, get ready for an unforgettable celebration! Guinness, the Official Beer of the Premier League, is bringing the most coveted prize in English football, the Premier League Trophy!" an announcement sent to Viral Tea reads in part.

The public viewing of the trophy is set to take place at Bar Next Door (BND) along Kiambu Road in Nairobi, with fans invited to get up close and capture photos of themselves posing next to the silverware, for memory keeping.

"This is your exclusive chance to get up close, capture a memorable photo with the prestigious silverware, and immerse yourself in a monumental Matchday Weekend celebration. Don't miss this unique opportunity to experience football greatness like never before!" added the statement.

Event Details:

• Dates: October 25 & 26, 2025
• Time: From 2 PM
• Venue: Bar Next Door, Kiambu Road, Nairobi
• Entry: Welcome to Guinness Matchday! 

How To Enter & View The Trophy

The entry is a relatively easy process that starts by visiting this link: https://ke.thebar.com/promotion/Guinness-Matchday-(Buy-a-6-pack-and-score-3-tickets)/338, which will take you to a page on the ke.thebar.com website, and follow the instructions.

The Guinness Matchday Contest is open exclusively to legal residents of Nairobi, Kenya, who are aged 18 years and above. To qualify, participants must be of legal drinking age, and proof of age may be required before any prize is awarded or entry to the event is granted. This ensures that all attendees comply with Guinness’ commitment to responsible participation and adherence to Kenyan laws regarding alcohol consumption.

To take part in the contest, participants are required to purchase a six-pack of either Guinness Smooth or Guinness Foreign Extra Stout (FES) through the official website, ke.thebar.com. Each qualifying purchase automatically earns the buyer three complimentary tickets to the EPL Trophy Viewing Experience taking place in Nairobi. The tickets will be sent via SMS to the phone number used during purchase, making it easy and convenient to share the experience with friends.

Each ticket admits one person to the event and cannot be sold, transferred, or exchanged. Since the number of tickets is limited, allocation will be strictly on a first-come, first-served basis. This means that only the earliest qualifying purchases will secure access to the exclusive viewing event, so fans are encouraged to act quickly to avoid missing out.

Attendance at the event is restricted to individuals aged 18 years and above. The organizers reserve the right to verify participants’ eligibility and disqualify any entry that does not meet the stated requirements. By entering the contest, participants automatically agree to comply with all the outlined terms and accept that the organizers’ decisions are final and binding in all matters relating to the promotion.

Guinness emphasizes that the contest and event are designed to bring fans together in celebration of football while encouraging safe and responsible enjoyment. Participants are reminded to consume alcohol responsibly and to drink in moderation.

The promotion applies to two specific Guinness products: the Guinness Foreign Extra Stout 500ml Can (six-pack) costing Ksh1,500 and the Guinness Smooth Stout 330ml Can (six-pack) costing Ksh1,200. These are the only packs eligible for participation in the Guinness Matchday Contest and entry to the EPL Trophy Viewing Experience in Nairobi.

The EPL Trophy

The English Premier League (EPL) trophy is one of the most iconic symbols in global football, representing not just athletic dominance but also national pride and sporting heritage.

Designed and produced by the luxury silversmiths Asprey London, the trophy is crafted from solid sterling silver and features a 24-carat silver gilt crown on top. Its plinth is made from malachite, a rare green semi-precious stone symbolising the green fields of play.

The Premier League’s logo, a crowned lion, sits proudly at the centre, while two additional lions appear above the handles. When the team captain raises the trophy, he becomes the “third lion,” completing the design’s symbolism of unity and triumph.

Standing 104 centimetres tall and weighing around 25 kilograms, the trophy is both elegant and commanding. Despite its legendary status, it isn’t actually worth astronomical sums in material terms. Various reports estimate its market value at about £8,000 to £10,000 — roughly KSh 1.4 million to KSh 1.7 million based on the current exchange rate.

Read Also: Inside Ksh1.5M Premier League Trophy Ruto Hosted At State House [PHOTOS]

While this might seem surprisingly low for football’s most celebrated domestic prize, the value of the EPL trophy lies in what it represents: victory in the world’s most-watched league, not the raw price of silver and stone it’s made of.

The Big Money: How Much the Champions Actually Earn

Winning the Premier League is less about the physical trophy and more about the astronomical money that comes with the title. Unlike most competitions that hand out a fixed “winner’s cheque,” the EPL doesn’t have a simple prize fund. Instead, teams earn money through three major revenue streams — broadcast payments, merit-based payments according to league position, and shared commercial revenue.

Each club is guaranteed a minimum payout of over £100 million just for participating, largely due to the league’s global TV rights deals. However, the club that finishes first pockets the biggest share of the pie.

During the 2024–25 season, the champions, Liverpool, reportedly earned around £181.5 million in total revenues, factoring in broadcast rights, merit payments, and international deals. On the lower end, just the “merit payment” for finishing top was about £56.4 million, while the club at the bottom received roughly half that amount.

Liverpool's Virgil Van Djik lifts the English Premier League (EPL) trophy after winning the 2024/25 league title. /BLEACHER REPORT FOOTBALL

In Kenyan terms, that means the title-winning club can bank between KSh 9.8 billion and KSh 31.6 billion — a financial reward that dwarfs anything offered in most other leagues. These massive sums highlight why the Premier League remains the most commercially powerful sports league in the world. For context, the financial gap between finishing first and last in the Premier League can fund an entire mid-table club’s season elsewhere in Europe.

The Medals: Silver, Gold, and Glory

The champions don’t just get a trophy — they also receive exclusive medals to commemorate their achievement. Each season, the Premier League awards 40 medals to the winning club, designed with precision and style. The medals are made of solid silver plated with a thin layer of gold, giving them a distinctive sheen that mirrors the trophy’s aesthetic.

To qualify for a medal, a player must have made at least five league appearances during the season. However, the club can request extra medals for players or staff who made significant contributions off the pitch, such as medical teams or coaches.

The front of each medal is engraved with the words “Champions,” the season year, and the iconic Premier League lion logo, while the back bears the recipient’s name. This balance of exclusivity and recognition makes the medal as coveted as the trophy itself, especially for players chasing their first title.

Unlike medals from other competitions, these aren’t made of pure gold — but their emotional and symbolic worth easily outstrips their material value. For players like Sergio Agüero, Mohamed Salah, or Erling Haaland, that small disc of silver and gold represents years of grind, discipline, and the glory of being part of football history.

The Real Value: Beyond Silver and Cash

When you look past the numbers and metals, the Premier League trophy’s true worth isn’t just in the price tag or prize fund — it’s in the legacy it represents.

Only a handful of clubs have ever lifted it: the Big Five that are Manchester United, Manchester City, Chelsea, Arsenal, and Liverpool, as well as underdogs Leicester City and Blackburn Rovers. For fans, it’s a generational moment; for clubs, it’s a business-defining milestone that unlocks new sponsorships, global attention, and increased brand value.

The trophy was last in Kenya in September 2023, where it was hosted by President William Ruto at State House, Nairobi.