Gordon's, Women in Film Awards Partner To Celebrate Female Creatives in Kenya’s Film Industry

The Women in Film Awards (WIFA), a leading platform dedicated to celebrating and recognizing the contributions of women in the film industry, has teamed up with Gordon’s, the world’s number 1 international gin brand, for its 6th edition.

This partnership amplifies WIFA’s mission of highlighting the achievements of female creatives shaping Kenya's vibrant cinematic landscape. Gordon's is proud to support women driving excellence in the creative sector.

Since its inception, WIFA has been at the forefront of championing women’s roles across all aspects of film and television—from directing and producing to screenwriting and cinematography.

This year, with the backing of Gordon’s, WIFA promises to deliver a more immersive and unforgettable experience, reinforcing the crucial need for visibility and recognition for women in the industry.

Gordon's understands the importance of showcasing the women influencing Kenya's film scene through media and the influencers who inspire the next generation of filmmakers.

Poster for the Women in Film Awards set to take place on March 8, 2025. /KENYA CULTURAL CENTRE

“Women have been at the heart of Kenya’s evolving film industry, yet many still go unrecognized,” said Dr. Susan Gitimu, Founder of WIFA.

“WIFA was created to change that narrative, and we are thrilled to have Gordon’s on board as a partner who shares our vision of empowering and elevating female creatives. This collaboration is a step towards ensuring that women’s voices continue to shape the future of film.”

The Women in Film Awards provide an exceptional opportunity for women in the creative industry to connect, network, and celebrate the achievements of women in film over delicious Gordon’s cocktails.

“Gordon’s is proud to stand with WIFA in recognizing the incredible women who are pushing the boundaries of storytelling in Kenya,” said Zipporah Ndung’u, Senior Brand Manager, Gordon’s Kenya. “Film is a powerful medium that shapes culture, and by supporting WIFA, we are ensuring that female creatives receive the visibility and recognition they deserve. Having previously partnered with Insignia Productions on Single Kiasi, we are thrilled to now support WIFA in its mission.”

This collaboration marks Gordon’s latest foray into the film industry, following its appearance in global classics like Casino Royale.

The Women in Film Awards 2024 will take place on March 8, coinciding with International Women’s Day, in a grand celebration of outstanding female filmmakers and industry professionals.