Govt To Work With Musicians Following PS Meeting With Moipei Sisters [PHOTOS]

The announcement was made after Principal Secretary (PS) of the State Department for Tourism, John Ololtuaa, held a meeting with the renowned Moipei Sisters quartet

Govt To Work With Musicians Following PS Meeting With Moipei Sisters [PHOTOS]
Tourism PS John Olotua hosts Moipei Sisters in Nairobi on July 31, 2023. /MINISTRY OF TOURISM AND WILDLIFE KENYA

The Ministry of Tourism on Monday, July 31 announced that it will be seeking to collaborate with musicians and storytellers, to unveil the hidden gems of Kenya.

The announcement was made after Principal Secretary (PS) of the State Department for Tourism, John Ololtuaa, held a meeting with the renowned Moipei Sisters quartet alongside Mr and Mrs Nicholas Moipei at his office.

"The Principal Secretary (PS), State Department for Tourism, John Ololtuaa PS Tourism, today morning received in his office Mr and Mrs Nicholas Moipei, with their daughters the Moipei sisters quartet. The sisters are promoting Destination Kenya globally through traditional Kenyan songs.

"The PS lauded them as true patriots who are selflessly promoting everything Kenyan during their world tours. He said the Ministry will continue to utilize the homegrown talent to market Kenya globally," stated the Ministry.

Tourism PS John Olotua hosts Moipei Sisters in Nairobi on July 31, 2023. /MINISTRY OF TOURISM AND WILDLIFE KENYA

In a subsequent communiqué, the ministry acknowledged the profound influence artists, especially musicians, possess and can proficiently convey the essence of the nation to a global platform. 

Furthermore, the collaboration will provide travellers with a holistic and transformative journey through Kenya's tourism opportunities through a plethora of unique narratives from individual parties. 

"These talented individuals can effectively capture the very soul of the country, bringing to life the extraordinary experiences that lie in every nook and cranny of its diverse landscape," read the statement in part.

"With musicians and storytellers as the conduits of Kenya's soul, the Ministry envisions a future where travellers from around the globe are irresistibly drawn to explore and experience the magic of Kenya's hidden gems firsthand."

The Ministry gave the example of the Moipei Sisters, praising them for their enchanting music and soulful melodies which have been captivating audiences both at home and abroad.

"Their harmonies masterfully weave the stories of Kenya's rich cultures, magnificent wildlife, mouthwatering cuisines, and warm hospitality. Beyond mere entertainment, their music serves as an educational medium, inspiring listeners to explore the awe-inspiring wonders of Kenya," added the statement.

Alongside the quartet-singing group, the Ministry noted that it has leveraged other influential personalities to showcase Kenya's captivating sceneries among them world record holder Eliud Kipchoge to musicians such as Grammy-nominated Ugandan singer and music executive Eddy Kenzo. 

The collaboration also seeks to offer visitors an unforgettable experience of the nation's diverse wonders and showcase the essence of Magical Kenya to the world, "leaving an indelible mark on the hearts of all who embark on this transformative journey."

On Tuesday, July 25, First Lady Rachel Ruto hosted Music Copyright Society of Kenya (MCSK) Chief Executive Officer (CEO) Ezekiel Mutua and 36 pioneer Kenyan musicians at State House in a meeting aimed at addressing the problems that have impacted the music scene in Kenya for a long time.

During the meeting, Rachel committed to establishing ways in which musicians can earn good money from their craft, uncovering plans to stage four national music conferences in four years.

"Mama Rachel Ruto outlined plans to organise four national music conferences and conduct 47 county music talent forums, over the next four years, through the Talent Expression directorate of MaMa Doing Good," a statement from the First Lady's office read in part.

MCSK CEO, Ezekiel Mutua interacts with First Lady Rachel Ruto at State House on July 25, 2023. /OFFICE OF THE FIRST LADY