Inside Kenyan Content Creator's Day At Work In Gen Z Era [VIDEO]

Companies in Kenya might be forced to alter their normal ways of operations to satisfy the Generation Z era if a video by content creator Christine Keni is anything to go by.

Keni on Wednesday, April 5 took to her social media handles to share a one-minute, 12-second video offering a glimpse of her day working as a Brand Ambassador for Light Art Club, which has offices at Westlands in the Nairobi Central Business District (CBD).

After a ride up the lift to the office, she is greeted by a caricature of the late businessman Bob Collymore coupled with an array of signatures and neighbouring a choice of sweets depending on someone's mood for the day.

After greeting her co-workers and taking a seat at her workstation, Keni grabs a cup of coffee drawn from an automated machine that produces coffee depending on someone's preference, and here she chooses mocha. She then walks to the balcony to bask in the sun while enjoying her beverage.

Watch the video:

Day in the life working with @LightartClub pic.twitter.com/XanfUp0VuP — keni ψ (@ChristineKeni) April 5, 2023

She then gets down to work, choosing a selection of songs from her favourite artist, Lil Maina, looks at her weekly planner and makes her presentation on her first meeting of the day presenting ideas.

Keen Kenyans might notice that among the trends she listed for the day include Maandamano (she wrote it as Maandamanzz) in response to the Azimio la Umoja demonstrations, which were called off temporarily to allow for bipartisan talks with the government.

Keni, on expressing that she felt sleepy, got onto some cushions to take a nap for hours before waking up to play video games through a PlayStation console provided by the office.

She then enjoys some lunch; chicken wings with a side of chips (French Fries) while browsing through her phone before getting back to work and shooting video content for the company. After a cup of water, she then heads out of the office on her way home.

Keni's clip received some recognition on Instagram but it was on Twitter that it went viral, viewed by over 922,400 times by the time of publishing this story. In addition, Kenyans On Twitter (KOT) flooded her mentions, with some begging her to give them a job in the company.

"Everyone is asking what they do here, so what do they do here?" Beth Kasinga posed.

"Basically, all creatives' work Spaces have a fun, easy work environment.

"Sure I also don’t know what they do but this looks like an advertisement/brands marketing agency. What I am sure of is they are handling big Kenya’s top brands," a user responded to her.

Riding on Keni's virality, Light Art Club announced a vacancy for an admin for its Twitter account, on condition that users come up with a joke that would please the company.

Founded in 2020, Light Art Club is a one-stop youth community, with the mission to connect youth in Africa through social communities, social commerce and digital services. It is designed to make connections and collaborations simple for the youth and their allies.

"We offer an integrated experience through a combination of digital and physical spaces and connect with partners, providing resources and support systems. Our ultimate goal is to create a strong network and enable people to initiate positive change driven by the fact that inspired people empower others," it explains on its LinkedIn bio.

Light Art Club recently partnered with the What Women Want Summit hosted by Pinky Ghelani as their digital content partner. The three-day summit in March focused on empowering women through various discussions designed to honour women at the conclusion the International Women's Month.

Among personalities who were in attendance include KBC and NTV anchors Shiksha Arora and Smriti Vidyarthi as well as former Sports Cabinet Secretary (CS) Amina Mohamed's daughter, Firyal Nur.

Smriti Vidyarthi in attendance at the What Women Want summit on March 25, 2023. /INSTAGRAM.LIGHT ART CLUB

A recent report by the Kenya National Bureau of Statistics (KNBS) revealed that around two-thirds of jobless Kenyans have given up looking for work or starting businesses, disheartened by lower opportunities in a tough economy that has seen many firms freeze hiring to survive.

The data covering the quarter that ended December showed that 2.01 million out of the total of 2.97 million jobless Kenyans aged between 15 and 64 who qualify for the labour force were not actively looking for employment.

The number of graduates or retrenched workers who have given up looking for work has increased from 1.33 million in the quarter to June 2020 when businesses shed jobs and froze hiring at the peak of Covid-19 economic hardships. They accounted for 67.71 per cent of the people without jobs, from 65.08 per cent in September and 54.1 per cent in June 2020.