Live, Work & Create Content In Dubai For Free: Here's How
As ‘digital creator’ ascends the charts of dream jobs for young people, this is an opportunity to fast-track social media marketing careers at the new Beautiful Destinations Academy in Dubai, capturing content alongside the world’s biggest travel content creators.
Viral Tea Ke Writer 
Beautiful Destinations, the company behind highly engaging content on Instagram since 2012, is on the hunt for everyday people with a flair for filming to become its next travel creators and embark on an incredible lifestyle in Dubai, for free!
Becoming a digital content creator is one of the most desired jobs for young people, and with studies showing that three-quarters of travel bookings are now inspired by content on social media, Visit Dubai and Beautiful Destinations are collaborating to champion the next generation of travel creators and make dreams come true.
Applications are now open for the Beautiful Destinations Academy Powered by Dubai – the world’s first dedicated training programme for travel content creators, launching in Dubai next month.
In a game-changing partnership with Visit Dubai, Beautiful Destinations is offering social media lovers a one-of-a-kind opportunity to transform their passion into a lucrative profession and have their videos seen by its audience of more than 50 million followers worldwide.
Turn your creative passion into a dream career
Starting in May 2025, the Academy’s three-month programme in Dubai is designed to help anyone master the art of travel storytelling while living a VIP experience in one of the world’s most vibrant cities, a fast-emerging global hub for the growing creator economy.
A beach overlooking the city of Dubai. /PHOTO
Lucky recruits will be coached by creative and business experts to become the next generation of talent bringing stunning travel videos to screens worldwide and embark on a career path with a high earnings potential, all while uncovering the world’s most enviable travel experiences.
An unmissable opportunity to ‘live your best life’ in Dubai… and beyond
Successful applicants will receive a generous package while enjoying the opportunity of a lifetime living in Dubai – a vibrant city with iconic landmarks and endless visual inspiration.
- Free accommodation in serviced apartments in one of Dubai’s most sought-after neighbourhoods throughout the 3-month Academy residency
- Generous salary to cover living expenses for the duration of the programme
- Epic perks, including unparalleled access to shoot in some of Dubai’s most stunning and exclusive locations, normally reserved for celebrities and royalty
- Insider knowledge and the chance to work alongside Jeremy Jauncey, CEO and Founder of Beautiful Destinations
- Hands-on coaching and mentorship from Beautiful Destinations’ travel creators so participants can master the creative and technical skills to take their content to the next level
- Certificate of Participation from one of the world’s leading tourism educational organisations, the Dubai College of Tourism
- Guaranteed pipeline of job opportunities with Beautiful Destinations upon graduation, setting alumni on an unrivalled career pathway as a social media content creator whose work will be showcased to millions of followers and brands
“We started Beautiful Destinations as a passion project with nothing more than a post on Instagram and have grown into a global business, working with the very best in the travel and tourism industry”, reveals Jeremy Jauncey, CEO and Founder, Beautiful Destinations.
“I want to share what I’ve learned with the next generation and give others the chance to experience the coolest career in the world. And there’s no better city than Dubai, which has inspired Beautiful Destinations’ creators since our earliest days, to do this in. You don’t need to be an expert to apply – we’re looking for raw, hidden talent”, adds Jauncey.
Jeremy Jauncey added that 76 percent of travel bookings are already inspired by social media content, a trend revolutionising the travel industry.
"We want to equip young people with the skills to build a solid future in travel content creation, and to take advantage of this fast-growing sector. You don’t need expensive equipment or formal training – just a desire to turn your social media hobby into a dream career," he continued.
How to apply
Anyone with a love of filming travel content is invited to apply from April 15, 2025. To enter, they should:
- Upload a 60-second video to their Instagram feed showcasing their perspective on travel, culture, or adventure
- Tag @BeautifulDestinations @VisitDubai #BDacademy in their post
- Submit a link to their post via www.beautifuldestinations.com/academy and complete the online application
The deadline for entries is 23:59 GMT (2:59 am Kenyan time) on April 23, 2025.
Join the Beautiful Destinations Academy! In partnership with us, we're offering 4 emerging creators a PAID 12-week program to master cinematic techniques, AI & brand strategy. ????✈️
Apply now! Find out more here: https://t.co/d5qJ23Cxh0#BDAcademy pic.twitter.com/uHPv7qIcs7 — Visit Dubai (@visitdubai) April 17, 2025
Entries will be judged by a panel of experts, including H.E. Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) and Jeremy Jauncey, CEO and Founder, Beautiful Destinations.
“Whether you’re filming in a local park or back garden, it’s your creative eye that counts, not where you’ve been,” explains Jauncey.
“Some of our most successful creators started by making amazing content of ordinary places. We’re not looking for people who’ve travelled the world – we’re looking for people who can make any location look extraordinary.”
The first lucky apprentices will join the Beautiful Destinations Academy in May, learning creative and business skills from industry pros to turbocharge their prospects and build their personal brands.
New cohorts of apprentices will be hired every quarter, so for those who don’t have a winning submission right now, there’s time to prepare for season two.
