DCI To Shut Down Section Of Betting Platforms
DCI, in its statement, revealed that in recent months, it has witnessed with deep concern a worrying surge in betting activities
Viral Tea Ke Writer 
Unregulated betting platforms, both physical and online, could face the full force of the law after the Directorate of Criminal Investigations (DCI) vowed to take action amidst a sweeping crackdown against unlawful gambling in the country.
DCI, in its statement, revealed that in recent months, it has witnessed with deep concern a worrying surge in betting activities, exacerbated by an overwhelming wave of advertising that has saturated the media landscape, affecting the Kenyan society's vulnerable population, especially the youth.
The investigative agency added that the accessibility of mobile payment platforms and online lending has aggravated this issue by allowing seamless transactions between betting operators and users.
An image of a person on a gambling site. /BUSINESS DAILY
"These persistent advertisements often entrap individuals with limited financial resources, leading them to 'invest' in these schemes, and result in others dedicating excessive amounts of time and money, ultimately compromising their capacity to engage in meaningful and productive endeavours. We must confront this issue head-on to safeguard our beloved country and protect the future of our youth," stated DCI in part.
Adding "The Directorate of Criminal Investigations (DCI) reiterates its commitment to fostering a responsible gaming environment that protects our citizens from exploitation."
To this end, DCI revealed that it is taking decisive measures to support the Betting Control and Licensing Board in strengthening its oversight role and ensuring that all gaming operators comply with stringent gaming regulations.
It therefore warned that stern action will be taken against operators who violate these regulations, including those involved in illegal betting syndicates or those operating unauthorised online and physical platforms to evade regulatory scrutiny.
The DCI also urged gaming companies to put consumer safety first, educate the public, and actively discourage irresponsible gambling.
"The Association of Gaming Operators Kenya (AGOK) is encouraged to intensify its initiatives aimed at consumer protection by championing awareness campaigns that educate the public about the risks associated with irresponsible gambling," added the statement.
Whilst reassuring the public of its steadfast commitment to maintaining law and order, DCI vowed to rigorously enforce the government's recent directive to suspend all gambling advertisements.
"We also urge social media influencers and bloggers to abstain from promoting betting through sponsored posts and endorsements," added DCI.
This comes after the BCLB ordered an immediate suspension of gambling advertisements and testimonials across all media platforms in the country for a period of 30 days.
According to the board, the ban is a sweeping one targeting all licensed gambling operators and promotional activities aired on television and radio stations, as well as all forms of print media such as newspapers, magazines and flyers.
The directive extended to social media platforms, Short Message Services (SMS), email campaigns, and push notifications as well as outdoor advertising, including billboards and branded transport. Also hit by the directive are celebrity endorsements and influencer marketing.
