Kenyan Hired By Australian Mobile Phone Company For Top Role
Muthoni brings a wealth of experience and a strong track record of 14 years of success as a brand and communication specialist in print and digital media
Marvin Chege 
Communications and Public Relations (PR) specialist Muthoni Wachira Musei, alias Gamechanger, has been appointed by Fulgo Mobile, an Australian-owned and operated mobile device company, as its Country Manager, a move that sees the firm join the competitive Kenyan smartphone market.
In a statement she shared with Viral Tea, Muthoni announced that the appointment took effect on April 7, 2025. She has been assigned the responsibility of overseeing staff, coordinating all programs, and managing partnerships within Kenya and the broader East African region.
With the new role, Muthoni brings a wealth of experience and a strong track record of 14 years of success as a brand and communication specialist in print and digital media, as well as in politics and current affairs.
Photo advert of a Fulgo smartphone. /FULGO MOBILE
"Over the years, I have collaborated with different agencies, individuals and organizations to conceptualize and launch numerous distinguished brand campaigns in the Kenyan Market. As Fulgo Mobile Country Manager, I will be responsible for managing the staff, all programs, and partnerships in Kenya and, by extension, the East African Region," the statement read in part.
Muthoni is also expected to be the key representative and liaison with the local authorities, media, and other stakeholders, and she will be tasked to ensure that Fulgo's vision, mission, and values are aligned with the local context and needs.
Her Reaction
Speaking to Viral Tea, Muthoni reacted to her latest appointment, saying this will continue her passion for matters of technology. However, she underlined that the position will not be easy.
"This is no mean feat, I am ready to steer Fulgo Mobile towards its growth in Kenya and East Africa at large. I have been very passionate about the Telco world and how many opportunities lie in transforming the lives.
"I would like my legacy to be an acceleration of growth and empowerment to those around me and Fulgo at large," she remarked.
Muthoni further expressed her anticipation of working with members of the Fourth Estate, whose support will ensure that Fulgo as a brand achieves its purpose.
She formerly served as the Corporate Communications Manager for Del Monte in Europe and Africa. Prior to that, she held the position of Head of Corporate Communications and Projects Manager at OPPO East Africa. Most notably, she was the brains behind the SSS3 campaign (Super Senator Sakaja) that saw Johnson Sakaja (Governor) get into Parliament as the current Nairobi County Senator.
About Fulgo Mobile
Fulgo Mobile is an Australian-owned and operated mobile device company producing smartphones and accessories. Its goal is to create mobile devices and accessories that will transform the user experience and unlock unlimited opportunities in the digital world.
Established in 2022, Fulgo Mobile aims to address a significant gap in Africa’s mobile tech space by offering dependable, high-quality smartphones at budget-friendly prices. In a market where leading brands are often too expensive for the average consumer, Fulgo Mobile positions itself as a brand that delivers both innovation and quality, aiming to make advanced technology accessible to everyone.
‘’At Fulgo Mobile, we understand the power of technology to transform lives and bridge gaps. With a vision to become Africa’s largest producer of smartphone devices and accessories, we are committed to delivering innovative, reliable, and affordable products that cater to the diverse needs of our customers across the continent.’’ the company states on its website.
By entering the Kenyan market, Fulgo Mobile is positioning itself to be a key player in the country’s expanding mobile industry. The brand is focused on making top-tier technology widely available, with a commitment to offering affordable smartphones and accessories to consumers across Kenya.
Fulgo Mobile in Kenya is expected to go toe to toe with some of the world's most famous smartphone brands, with a market share in Kenya. They include, according to the most recent Communications Authority of Kenya (CA) report:
A person using their phone. /BBC
