TUKO.co.ke's Parent Company Rebrands [PHOTOS]

The parent company to TUKO.co.ke, Kenya's number 1 News and Entertainment website, announced a rebrand on Monday, April 24.

The company, Genesis Media Emerging Markets (GMEM), unveiled a brand new identity in its rebranding journey to connect through stories.

It also changed its name from GMEM to Legit Media Group as the media company embraces fact-checking approaches as well as producing content capable of winning over audiences in the digital era.

Genesis Media Emerging Markets' rebrand to Legit Media Group. /TUKO.CO.KE

"The new name stands as Legit Media Group, representing fact-checking approaches, trust from the audience, and expertise in producing content.

"Legit Media Group started its journey in 2012 as Naij.com in Nigeria. Later it has grown into media holding staying behind leading digital news and entertainment companies in Nigeria (Legit.ng), Kenya (TUKO.co.ke), Ghana (YEN.com.gh), and South Africa (Briefly News)," a press release about the rebrand seen by Viral Tea read in part.

According to the global media company, the move to rebrand is a testament to the success beyond African markets. Holding’s assets also include the global sports news website SportsBrief.com and the video production for the US and UK markets, Esc Media.

Legit Media Group boasts of an audience that reaches 25 million monthly unique visitors and generates 130 million monthly pageviews. On social media, over 30 million users follow the brand’s pages.

Co-CEO, Olena Bohynska expressed her excitement and commented on this significant move in the development of the company.

“Since last year, we have been developing Sports Brief, an international sports website, and the stories we tell on our websites go viral worldwide. This takes us beyond emerging markets.

"Together we aim to become one of the top media companies in the world. It takes Strength, Ownership, Creativity, Communication, and Analysis to achieve that and our team definitely possesses the necessary qualities and shares these values," she stated.

The company's huge audience and data-oriented approaches have translated into numerous awards. Among the latest achievements, Legit Media Group boasts to be Top Web Publisher on Facebook globally, the Best News Website and Trust Initiative by WAN-IFRA, and Best Digital Media Brand by Digital Tech 100 Awards.

On July 15, 2022, TUKO.co.ke was ranked as one of the top ten publishers on Facebook across the world, having clocked over 10 million engagements on the world's biggest social media platform in one month.

This acclamation as the 7th most prestigious publisher on Facebook for June 2022 placed the digital media house in the big leagues as it competes with globally acclaimed publishers such as DailyMail.uk, Legit.ng, Mirror.co.uk, BBC.co.uk, CNN.com and Dailywire.com. , who were all ranked as top ten publishers according to data provided by Newswhip Analytics. 

A 2021 State of the Media Survey report place TUKO.co.ke as the largest online news website in Kenya with an extensive reach marked by over 10 million users each month.

TUKO.co.ke was founded in 2015, and since that time, it has grown to become an award-winning company of dedicated journalists. It focuses on breaking topics in news and business as well as the production of bright entertainment content and engaging human interest stories.

In less than two years after being set up by Legit Media, it rose over traditional leaders of the digital space like Citizen Digital, Standard Digital and Nation.Africa.

Brands under Legit Media Group. /FILE