Coca-Cola Launches Promotion With Ksh163M Up For Grabs; How To Participate

Coca-Cola on Thursday, May 16 launched a new national promotion dubbed “Kachingching na Coke”, which offers consumers the chance to win millions in cash prizes.

With over two million winners and a whopping Ksh163 million up for grabs, this campaign promises to make a real difference for Kenyans across the country.

“Kachingching na Coke” is part of Coca-Cola’s continued promise to bring exciting campaigns and promotions to Kenyan consumers.

The 13-week campaign, kicking off on Monday, May 20, 2024, underscores this ambition by offering every Kenyan a chance to be a winner.

Isabelle Kariuki-Rostom, Marketing Director, East and Central Africa at The Coca-Cola Company, and Monique Katana, Coca-Cola Kenya Frontline Marketing Manager during the launch of the “Kachingching na Coke” promotion on May 17, 2024. /RADIO CITIZEN

"At Coca-Cola, we have consistently strived to create magical experiences for our consumers," said Monique Katana, Coca-Cola Kenya Frontline Marketing Director.

"From the FIFA World Cup Trophy Tour, Coke Studio™ or Christmas, we have brought joy and happiness closer to Kenyans through our brands. This year, again we are bringing the Coca-Cola magic by rewarding over 2 million Kenyans with a record-breaking Ksh163 million in prizes."

The "Kachingching na Coke" promotion offers instant daily cash prizes ranging from Ksh50 to Ksh10,000 delivered straight to your mobile money wallet.

Additionally, there is a chance to win the life-changing weekly grand prize of Ksh1 million for 13 weeks.

How To Participate

To participate, simply purchase any Coca-Cola beverage in a 200ml, 300ml, or 500ml returnable glass bottle.

Look under the crown for a unique code, then SMS the code for free to 40111 and stand a chance to win.

The participating promotion packs include various brands such as Coca-Cola, Fanta, Sprite, Krest, Stoney, and Schweppes.

“For 138 years, Coca-Cola has lived by one purpose, to refresh the world and make a difference. In Kenya, we have shared this purpose with our consumers for over 75 years,” said Isabelle Kariuki-Rostom, Senior Marketing Director, Coca-Cola East, and Central Africa Franchise.

“This campaign is our way of showing that we are here to support and uplift the Kenyan people. Whether it is taking a refreshing break during a busy day or catching up with friends over a cold Coca-Cola, our beverages are moments of refreshment, connection, and with this campaign the joy of being a winner.”

Celebrities Mulamwah and Njugush during the launch of the “Kachingching na Coke” promotion on May 17, 2024. /MULAMWAH