Free Rent, 4 Cars, Ksh1M Each & Other Prizes Up For Grabs In 'Tujengane' Promotion
Consumers have the exciting opportunity to win an array of enticing prizes including the grand prize of 4 brand-new cars that will be awarded to 4 lucky winners.
Viral Tea Ke Writer 
East Africa Breweries Limited (EABL) has announced the rollout of its National Consumer Promotion dubbed “Tujengane.”
The Tujengane campaign represents a bold commitment to fostering a sense of togetherness and resilience within communities. The 12-week-long campaign which will run from April to June 2024, seeks to reward and celebrate consumers by providing them with exciting opportunities to enrich their lives.
Speaking at the launch event, Mark Ocitti, Managing Director, KBL, emphasized the strategic significance of the Tujengane campaign.
"The Tujengane campaign represents a pivotal moment for EABL as we navigate through dynamic market conditions. By leveraging ingenious marketing strategies and consumer-centric initiatives, we are confident in our ability to drive engagement, loyalty, and growth for our brands while providing tangible value to our consumers."
The EABL team collaborated with various artists during the official launch of the EABL - Tujengane Campaign at Triple 4 Uthiru, adding an extra touch of creativity and excitement to the event. /HANDOUT
“Tujengane embodies our collective spirit of resilience and togetherness as Kenyans. Our consumers trust us to provide quality products consistently, and we take this responsibility seriously. Beyond that, we are deeply committed to working closely with regulatory authorities to uphold the highest standards of quality and safety, guaranteeing the safety and reliability of every product we offer. With Tujengane, we celebrate this commitment to excellence and safety, while embracing the spirit of togetherness." He added.
The Tujengane campaign is strategically positioned to resonate with consumers seeking value, connection, and hope amidst economic uncertainty by offering tangible rewards and fostering a sense of community.
How To Participate
To participate in the campaign, consumers who are above 18 years old and hold a national ID are invited to purchase any of the participating EABL spirit brands, which include Kenya Cane, Orijin, Triple Ace, Smirnoff, Kane Xtra, Chrome Gin, Chrome Vodka, Gilbey’s and Captain Morgan.
Each bottle has a unique code that consumers will be required to submit via the SMS number 20405, to enable them to enter into a draw for a chance to win a range of prizes.
Joel Kamau, the Group Commercial Director said, “The Tujengane campaign embodies our dedication to celebrating our consumers in meaningful ways. Our focus goes beyond just offering prizes, it's about creating opportunities that can truly transform lives."
"The prizes we are offering, represent our commitment to providing tangible benefits to our consumers. We believe that by coming together, we can achieve more, and this campaign is a testament to that belief."
Prizes
Consumers have the exciting opportunity to win an array of enticing prizes including the grand prize of 4 brand-new cars that will be awarded to 4 lucky winners.
Similarly, 3 lucky winners will win Ksh 1 million each. Embracing the ethos of Tujengane, half of the winnings will be allocated to support a community initiative of the winner’s choice.
Additionally, 24 lucky winners will ride away with their very own Motorbikes.
To further extend support, select winners will receive rent waivers, amplifying the campaign’s positive economic impact on individuals and communities alike.
Other prizes include shopping vouchers, airtime and more cash prizes.
Aim Of Tujengane
The campaign seeks to reward consumers across the national daily, weekly and monthly throughout the campaign.
The total targeted number of winners will be over 200,000 ensuring widespread participation and excitement nationally.
Bensoul captivated the audience with his performance during the official launch of the EABL - Tujengane Campaign at Triple 4 Uthiru. /HANDOUT
Also present at the event was Kennedy Mutula, Marketing Manager - Spirits, EABL who said, “One of the key aspects of this campaign is our strategic partnerships, particularly with the artists behind the Tujengane anthem.
"These collaborations amplify the voices of our consumers, reflecting their values and aspirations authentically. The Tujengane anthem, with its powerful message of togetherness, resilience, and hope, serves as a rallying cry for our brands, resonating deeply with our audience," he stated.
