Toyota, Arimis, Mercedes: 100 Most Loved Brands By Kenyan Women [FULL LIST]

The study done by the Brand Strategy management (BSD) Group in collaboration with IPSOS also showed that

Marvin Chege Marvin Chege
Mar 21, 2023 - 17:49 Updated: Oct 22, 2023 - 21:12
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Toyota, Arimis, Mercedes: 100 Most Loved Brands By Kenyan Women [FULL LIST]
Collage of Toyota and Mercedes cars, a Samsung phone and Arimis milking jelly. /VIRALTEAKE

Car brands Toyota and Mercedes as well as Arimis, Samsung and the National Health Insurance Fund (NHIF) featured prominently among the 100 most loved brands by women in Kenya - according to a study released on Tuesday, March 21.

According to the third edition of the survey by IPSOS Kenya, titled Top 100 Most Loved Brands by Women in Kenya, Toyota was the 20th most-loved car brand countrywide as Mercedes came a distant 54th.

The study done by the Brand Strategy management (BSD) Group in collaboration with IPSOS also showed that Arimis was the 19th most beloved brand countrywide - a drop from last year's ranking that placed the petroleum jelly in the top 10.

NHIF Building in Nairobi. /KENYAN WALLSTREET

Arimis is derived from a Meru name 'Arimi' meaning farmer. From the name, the original idea was to help the farmers in milking the cow hence the company branded the product with a photo of a cow.

The top five list was dominated by two local telecommunication companies as well as a local bank, a mobile money platform and a supermarket.

In the top 10, NHIF emerged as the surprise pick in the list amidst incoming reforms by President William Ruto's government, including a change of name to the National Social Health Insurance Fund (NSHIF).

Samsung emerged as the most popular smartphone brand in the country as it continues to rival the likes of Apple's iPhone in manufacturing and exporting sleek smartphones to the country and selling them at affordable prices, boosted by the wide range of phones catering to all Kenyans.

Out of the list of 100 brands, 22 of their favourite brands and products fall in the cleanliness and beauty segment while a total of 12 hospitals appear. The domination of the two categories of brands is an indication of the consumer focus of the Kenyan woman and reflects growing industries in the health and beauty sectors.

Speaking during the ceremony, Eva Muraya, the founder of BSD Group, detailed that at least 70 per cent of decisions made in households were influenced by women and that some of the areas of concern that ought to be addressed included the high cost of living.

“The study has gained interest from cooperate organisations, policymakers and development partners, a clear indication that there was a purpose and meaning in making women be the forefront of decision-making processes. The data that is gathered is crucial in determining the future of Kenya and the region,” she noted. 

The study also detailed that because women were in charge of managing the home finances, they were affected by the high cost of living forcing them to opt for cheaper household products. 

“We see that the woman is stretching her dollar which as a result is impacting some of the historical brand leaders. We have seen a significant increase in poor economic empowerment affecting women who are 35 years and above,” noted the senior research manager at IPSOS, Koi Kariuki.

She also raised the issue of inequality in the workplace in companies across the country especially in terms of onboarding, explaining that some companies hire men because they feel that if they hire women, they will get pregnant and ask for leave.

Here is the full list:

  1. Safaricom
  2. M-PESA
  3. Airtel
  4. Equity Bank
  5. Naivas
  6. Samsung
  7. Nice and lovely - Body care products- Lotion 
  8. Softcare- Sanitary products 
  9. GOTV 
  10. NHIF
  11. Co-operative Bank
  12. KCB Bank 
  13. Amara
  14. Ramtons
  15. Fanta
  16. Menengai-Home cleaning products – Bar soap
  17. Coca-Cola
  18. Always
  19. Arimis
  20. Toyota
  21. Family Bank
  22. Netflix
  23. Ariel
  24. The Aga Khan Hospital
  25. Brookside
  26. Nice and lovely-Hair products and equipment
  27. DSTV
  28. Delamere
  29. Toss
  30. M-SHWARI
  31. StarTimes
  32. Ketepa
  33. Sun King
  34. Quickmart
  35. Ajab
  36. Pembe
  37. Mount Kenya
  38. KOKO 
  39. TipTop
  40. Broadways
  41. Nice and lovely-Cosmetics
  42. Raha Premium
  43. One Acre Fund
  44. LG
  45. Daima
  46. Korie Rice
  47. Sawa
  48. Khetia's
  49. Nivea- Body care products- Lotion
  50. Minute Maid
  51. Dola
  52. Dumuzas
  53. Russia hospital- (Jaramogi Odinga Hospital)
  54. Mercedes
  55. MEPHI Hospital Kilifi
  56. Kilifi District hospital
  57. Ndovu
  58. Zoe- Body care products- Lotion
  59. KCC
  60. Asis International
  61. Von
  62. K-gas
  63. Geisha
  64. MEWA Hospital
  65. Sony
  66. Emusanda Health Centre
  67. Jogoo
  68. Dettol
  69. Kabras
  70. Gracies Yoghurt
  71. KCB M-PESA
  72. Telkom
  73. Supa Bread
  74. Venus
  75. Blue Band
  76. Lido-Body care products– Bathing Soap
  77. Kiirua hospital
  78. Kibos Sugar
  79. Men-Gas
  80. Avena 
  81. Lato
  82. Jamaa
  83. Lido-Home cleaning products– Bar soap
  84. Nivea-Fragrances for women
  85. Consolata Hospital
  86. Moi teaching and referral hospital
  87. Pampers
  88. Matunda hospital
  89. Paul's Bakery
  90. Menengai-Body care products– Bathing Soap
  91. Mea (Agriculture Equipments)
  92. D. Light
  93. Mary hair salon
  94. St.thomas Maternity Hospital
  95. My Girl
  96. Pumwani Hospital
  97. Post Bank
  98. Unaitas
  99. Daawat
  100. Makunga Hospital

Citizen TV host Victoria Rubadiri moderating the Top 100 brands loved by women event on March 21, 2023. /TWITTER.TOP 100 MOST LOVED BRANDS BY WOMEN