KRA Dismisses Reports Of Forcing Kenyans To Pay Licenses To Own TVs
The fake report sparked uproar amongst netizens who allegedly accused KRA of going too far in its efforts to heighten the collection of taxes across the country to meet its targets.
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The Kenya Revenue Authority (KRA) has dismissed social media reports claiming that it would make Kenyans pay for an operating license before owning a television set (TV).
KRA on Thursday, January 4 urged members of the public not to fall for misinformation and disinformation purposed to create confusion across the country.
“Fake news! Don’t be a victim of misinformation,” the authority stated.
In the fake notice that circulated social media platforms, the taxman threatened to seize the TV sets in the event Kenyans failed to acquire an operating license for them.
A fake notice purportedly from KRA which was shared across social media platforms. /KENYA REVENUE AUTHORITY
“Please note that starting in 2024, televisions will be required to have an operating license. Failure to comply with the above will lead to the confiscation of items,” the fake report stated in part.
It was also claimed that KRA would allocate field marshals to carry out an inspection as well as a census for every household appliance found in Kenyan homes at the start of 2024.
“In order to better manage and improve tax compliance, KRA will, on the beginning of 2024, assign its field marshals in every county of Kenya the task of inspecting and carrying out a census for each and every household appliance found, and will start assessing them with filed tax returns,” the fake report added.
The fake report sparked uproar amongst netizens who allegedly accused KRA of going too far in its efforts to heighten the collection of taxes across the country to meet its targets.
A report by the Aga Khan University on May 29, 2023, revealed that TV was found to be the top platform relied on for general information in Kenya with 76 per cent of the millennials and Gen Zs indicating that they rely on TV stations for general information, followed by social media (74 per cent) and radio stations (55 per cent).
The report emanated from a study on media consumption by millennials and digital natives titled Media Consumption In An Evolving Digital World: Millennials And Digital Natives’ Consumption Habits And Implications For Legacy Media In East Africa however demanded that TV stations highlight eight issues considered important for Millenials and Gen Zs.
Among the issues highlighted, the top three mentions showed Kenyans' desire for content that revolves around making money as well as saving money and the need to be financially able to live on their own, amidst the high cost of living in the country.
Other issues covered include content on buying a house, being fulfilled, having new experiences, stability in education and others which took up one per cent.
Additionally, most of the respondents (46 per cent) indicated that their top career aspiration is to get a good job/dream job within the country and to make money (45 per cent).
Other top aspirations include venturing into entrepreneurship or starting your own business (39 per cent), pursuing further studies (33 per cent) and getting a good job/dream job abroad (26 per cent).
