Mark Masai: From Joining NTV At 22 To Role At Award-Winning Company

Mark Masai is a popular Kenyan journalist, media personality and news anchor, known for his fluency in the British language and good appearance. This is because he spent a big part of his life when he was young in the United Kingdom (UK).

He began his internship at Hope FM and later moved to Classic FM where he did some commercials. Later, his prowess in media landed him a new job at Nation Media Group's (NMG) NTV in 2008 at the age of 22.

At NTV, he covered issues on human rights and the environment but quit the station to work for CCTV (now CGTN) Africa and returned to NTV where he has been working until he was fired from the station in December 2022.

"Am speechless and yet to recognize other journalists like you but my prayer is to see you land in green pastures," Evans Rotich commented. 

Veteran journalist Mark Masai during an interview during the Social Newsroom podcast on January 16, 2023. /SEMABOX AFRICA

Masai later told his fans that he would start an online show, a thing that was embraced by his fans and friends at large.

Alongside former NTV anchor, Dennis Okari, they launched The Social Newsroom, a podcast that covers various stories told by the people of Kenya in a different way, though with Okari, he continued his niche of news but focus more on the untold stories. Since then, they have hosted the likes of Carol Radull, Nelly Cheboi, Terryanne Chebet, and Boniface Mwangi among others.

Masai would later reveal that he landed a lucrative role barely a month after he was fired from the TV station, though he did not disclose the name of the Public Relations (PR) firm nor did he reveal his new role.

“I have gotten a good role with a good firm in PR and communications,” he announced, as Chebet, Okari and his peers congratulated him.

“On February 20, 2020, I wrote that by the end of three years, I would have started the process of transitioning to a high-level career which will be entirely different from media altogether. I wrote it into existence. Be careful what you write and pray for as it will come. Be ready for it.” 

Masai however assured that he would still host the popular podcast alongside Okari and take part in his other jobs, including gigs as a Master of Ceremony (MC).

Viral Tea established that the firm he was hired into is PR and Marketing agency Professional Marketing Services (PMS) Group, an award-winning marketing and communication agency with over 25 years in business operation helping local, regional and international organizations and brands navigate and thrive in the fast-changing market environment. With a footprint in over 32 countries globally, it offers seamless brand image management and is set to be Africa's most talked-about agency by 2030. 

Masai was appointed as its Director of Public Relations and Communications and will Head the PR and Corporate Communication Team anchoring PMS Group's pole position in the market, according to a statement previously reported by Viral Tea.

With an existing portfolio of major organizations and brands across the country, his extensive knowledge and expertise will be expected to amplify the brands and create new products to disrupt the African PR landscape.

"Mark brings over 15 years of experience in communication on local and international mainstream media and will be integral in shaping strategies and synergies necessary within the PMS team to effortlessly weave brand image and amplification with a digitally empowered approach.

"In building a limitless centre of communication excellence, talent is key. Mark's entrance into our firm manifests our commitment to disrupting Africa's PR and Communication market one country at a time," said Joanne Mwangi - Yelbert, CEO and founder of PMS Group.

Graphic announcing Mark Masai's appointment to PMS Group on February 10, 2023. /MARK MASAI

On his appointment, Masai said, "Communication is my first language and I have a knack for speaking to an audience with a desired outcome. The market is open and I am ready to close the deals and grow brands."

PMS Group boasts of numerous local and international accolades among them taking the top position as Kenya's Top 100 midsized Company as well as leading in the service sector.

PMS is a founder member of the Association of Public Relations and Communication Management Firms (APReCoM) and a full member of the Marketing Society of Kenya (MSK) where they have won Warrior Awards for their exemplary execution of world-class communication.