Mark Masai Bags New Role After Firing By NTV

UPDATE Friday, February 10: Former NTV news anchor, Mark Masai, has been appointed as the Director of Public Relations and Communications for PR and Marketing agency Professional Marketing Services (PMS) Group.

The renowned journalist will Head the PR and Corporate Communication Team anchoring PMS Group's pole position in the market, according to a statement seen by Viral Tea. His extensive knowledge and expertise will amplify the brands and create new products to disrupt the Africa PR landscape.

"Mark brings over 15 years of experience in communication on local and international mainstream media and will be integral in shaping strategies and synergies necessary within the PMS team to effortlessly weave brand image and amplification with a digitally empowered approach.

"In building a limitless centre of communication excellence, talent is key. Mark's entrance into our firm manifests our commitment to disrupting Africa's PR and Communication market one country at a time," said Joanne Mwangi - Yelbert, CEO and founder of PMS Group.

On his appointment, Mark expressed how communication has been his first language and has a knack for speaking to an audience with a desired outcome. He added that with an open market, he is ready to close the deals and grow brands.

Former NTV prime-time news anchor, Mark Masai announced that he had landed a lucrative role barely a month after he was fired from the Nation Media Group (NMG)-owned station.

Speaking while interviewing CNBC Africa correspondent Terryanne Chebet on the recent episode of The Social Newsroom podcast, Masai disclosed that he bagged a lucrative role with a Public Relations (PR) firm, whose name he did not reveal.

He further noted that three years ago, he had promised himself to begin transitioning to a better career which was different from the media industry.

Veteran journalist Mark Masai during an interview during the Social Newsroom podcast on January 16, 2023. /SEMABOX AFRICA

“I have gotten a good role with a good firm in PR and communications,” he announced, as Chebet, his co-host Dennis Okari and his peers congratulated him.

“On February 20, 2020, I wrote that by the end of three years, I would have started the process of transitioning to a high-level career which will be entirely different from media altogether. I wrote it into existence. Be careful what you write and pray for as it will come. Be ready for it.” 

Masai however assured that he would still host the popular podcast alongside Okari and take part in his other jobs, including gigs as a Master of Ceremony (MC).

“I will be hosting corporate gigs as an MC as well as doing social media influencer jobs. Once a journalist always a journalist," he added.

Viral Tea established that the firm he was hired into is PMS Group, an award-winning marketing and communication agency with over 25 years in business operation helping local, regional and international organizations and brands navigate and thrive in the fast-changing market environment. With a footprint in over 32 countries globally, it offers seamless brand image management and is set to be Africa's most talked-about agency by 2030. 

It boasts of numerous local and international accolades among them taking the top position as Kenya's Top 100 midsized Company as well as leading in the service sector. PMS is a founder member of the Association of Public Relations and Communication Management Firms (APReCoM) and a full member of the Marketing Society of Kenya (MSK) where they have won Warrior Awards for their exemplary execution of world-class communication. 

Following the end of his 14-year career at the TV station, Masai hinted at making a comeback with a brief post on December 7, 2022, touching on the aspect of Human Relations (HR) and how the segment at workplaces should be handled better.

Later in the day, he was featured in a Twitter space hosted by Mwango Capital at 8 pm titled When HR Meets Tech In Africa. The financial media house had earlier publicly invited him for the highly anticipated online conversation.

Masai also indicated that he plans to start a YouTube channel to connect with his fans, highlighting that he would take the same path as former Kiss 100 presenter Adelle Onyango who ventured into digital media following her exit from Radio Africa Group.