Govt Clarifies Reports On Kenyans Gambling Ksh 766 Billion

The Betting Control and Licensing Board (BCLB) has addressed reports that Kenyans spent Ksh766 billion on gambling in 2024.

In a statement to newsrooms, BCLB on Sunday, April 20, termed this figure as sensational, one that gives an inaccurate picture of the betting atmosphere in the country in recent times.

"Debunking the Ksh766 billion myth recently reported in the media, claiming that Kenyans spent Ksh766 billion on gambling in 2024, a figure roughly equivalent to 31 per cent of national revenue," part of the statement read.

"The sensational figure inaccurately inflates the size of the regulated market, likely by including offshore (unlicensed) platforms. This misleads policymakers and the public on the economic reality of licensed operators."

Kenyans at a gambling store. /IFEX

BCLB went on to reveal that taxes related to the gambling sector (gaming and betting, excise duty on stakes and withholding tax on winnings) totalled Ksh22.3 billion in the financial year (FY) 2023/2024. 

Additionally, the board noted that the industry directly employs over 10,000 Kenyans, supports over 500,000 livelihoods indirectly, and contributes substantial amounts to community projects under corporate social responsibility (CSR). 

BCLB went on to showcase a wide-ranging set of initiatives aimed at addressing rising concerns around gambling-related harm, particularly targeting vulnerable populations such as youth.

A key pillar of the Board’s efforts is the establishment of a fully functional complaints department designed to handle grievances from the public. However, the Board noted that, as of now, it has not received any complaints specifically linked to cases of suicide.

To combat the social impact of gambling, the Board has intensified public awareness campaigns across the country. Recognising gambling as a demerit good, the campaigns are being carried out through county-based workshops, school outreach programs, media appearances, and talk shows. These efforts are meant to highlight the risks of compulsive gambling and promote responsible gaming behaviour.

The Board has also emphasised stricter advertising controls. Existing advertising guidelines developed in 2019 have now been reinforced under the proposed Gambling Control Bill, 2023. This legislation introduces tighter restrictions, including a ban on youth-focused gambling promotions, mandatory inclusion of responsible gambling messages, and a limitation on gambling-related broadcasts to specific hours.

In a move to tighten oversight, the Board has deployed a digital monitoring system to track licensed gambling operators in real-time. This platform also detects unlicensed websites and enables swift regulatory action against violators.

Licensing requirements have been significantly strengthened. Operators now face routine audits, surprise inspections, and possible license revocation for non-compliance. New license applicants must submit responsible gambling policies and demonstrate engagement in corporate social responsibility (CSR) programs.

To support those struggling with addiction, the Board is relaunching a national self-exclusion registry. This system allows individuals to voluntarily block themselves from accessing gambling services. However, the Board noted that uptake of the program remains low.

In addition, the Board is expanding partnerships with health institutions and NGOs to improve access to counselling and rehabilitation services for those affected by gambling addiction. Licensed operators will also be required to set up 24/7 support hotlines and provide inpatient treatment options where necessary.

Further financial support for addiction prevention and recovery is on the horizon. The Board is advocating for a portion of gross gaming revenue to be allocated toward rehabilitation and prevention initiatives.

Finally, legislative reforms are underway. The Gambling Control Bill, 2023—currently under mediation between the Senate and National Assembly—seeks to boost regulatory capacity, enhance consumer protections, and tighten digital surveillance of the industry. Through this, the Board aims to ensure safer, more accountable gambling practices nationwide.

A photo of people on betting websites. /FILE