Govt Explains How Talanta Hela Works, Unveils Ksh600K Competition
The name of the program is derived from two Swahili words: 'talanta' meaning 'talents' and 'hela' meaning 'money'.
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Sports and Youth Affairs Cabinet Secretary (CS) Ababu Namwamba on Wednesday, February 15 gave a detailed explanation of the Talanta Hela project, which was officially launched on the same day.
In a video shared by his Ministry, Namwamba revealed that Talanta Hela is a government program that is intent on supporting the youth through monetizing the talents of Kenyan creatives and sportsmen and women.
The name of the program is derived from two Swahili words: 'talanta' meaning 'talents' and 'hela' meaning 'money'.
This program aims to turn the talents of Kenyan people into money for creatives, sportsmen and women, and contribute to the economic development of the country's Gross Development Product (GDP).
Carol Radull, Azziad Nasenya, Churchill, Catherine Kamau, Dennis Itumbi among others at the official unveiling of the Talanta Hela Council and the Committees. /TWITTER.MINISTRY OF YOUTH AFFAIRS,THE ARTS & SPORTS
"The program targets everyone in the talent space, including sports and the entire ecosystem of sports such as football, rugby, basketball, athletics, kabaddi, every form of sport and the whole ecosystem of the creatives; music, film, theatre, visual arts, and fashion," he stated in part.
One of the first phases of the Talanta Hela will be football. The program will start with football in 2023, and then progress to the other forms of sports.
It will be implemented at multiple levels and through multiple platforms. The first level is grassroots and youth-focused, and the program will reach every village across the length and breadth of the country.
Talanta Hela will also provide an opportunity to support the talents of Kenyan people through the virtual space. The program will provide also a portal where Kenyans can share their talents from anywhere in the country and upload a two-minute clip onto the Talanta Hela platform.
The command centre at Kasarani will have a team of coaches and experts who will look at the uploaded clips and select those that meet the required standards. The selected talents will be progressed through the Kenya Academy of Sports and the Arts.
The program will also collaborate with other organizations that are already doing great work in sports and the creative industry. This includes working with the Ministry of Education to utilise sports, music, and drama festivals.
"We know that our schools have developed perhaps the best system of developing sports like the primary and secondary school ball games, developing music such as the Kenya Music Festival, the Kenya Drama Festival, that is going to be part of this ecosystem," he added.
Talanta Hela will also work with the football federation and county associations, and all the tournaments sponsored by the nation's lawmakers including MPs, MCAs, and governors will be brought together.
The program seeks to occupy the space that Kenya has been losing out on to its brothers and sisters in South Africa in terms of the destination for movie shooting and content. It also aims to take that space and provide opportunities for Kenyan artists to occupy that space.
CS Namwamba noted that Kenyans consume a lot of foreign music and watch a lot of foreign content.
For the first year, the country will host a Bottom-Up grassroots tournament played from the ward to the national level, with the finals set to take place at Nyayo Stadium on Jamhuri Day (December 12), with President William Ruto as the chief guest.
At the same time, the Afro-Talanta awards will be announced, which is a special award scheme for excellence in the Arts and will see the best talents in music, comedy, acting, theater, fashion, visual arts and broadcasting among others compete at once for the esteemed awards.
Also in the works is the Presidential Innovation Challenge, in which CS Namwamba explained that "We want our young people to come up with the best innovations, your best ideas, in every sphere of our national life."
"We will be giving you a platform to innovate, to create and on that final day (Jamhuri Day), the president will hand out the presidential award for Innovation under the Presidential Innovation Challenge," he added.
He also announced the launch of the Talanta Hela national logo competition, during the unveiling of the Talanta Hela council and technical committees for arts and sports. It is open to all Kenyan citizens who are interested in design and branding.
The winning entry will receive a cash prize of Ksh300,000, while the first and second runners-up will receive Ksh200,000 and Ksh100,000 respectively. The top 10 designers will join the government’s talent development program Talanta Hela.
He met members of the committees most notably Daniel Ndambuki, Wahu, Carol Radull, Kate Actress, MC Jessy, Jimmi Gathu and Dennis Itumbi among many more.
Here's the video:
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