Reckitt Strikes Landmark Deal with Naivas to Bring Trusted Brands Closer to Kenyans
This strategic partnership makes Naivas Reckitt’s first Direct to Account (DTA) retail partner, streamlining demand forecasting and ensuring rapid responses to market needs.
Viral Tea Ke Writer 
Reckitt, a global leader in hygiene, health and nutrition, has partnered with Naivas Retail Ltd, Kenya’s largest retailer by financials and branch network, to enhance nationwide access to essential hygiene and health products.
This strategic partnership makes Naivas Reckitt’s first Direct to Account (DTA) retail partner, streamlining demand forecasting and ensuring rapid responses to market needs.
Reckitt is the maker of Kenya’s most trusted household brands, including Dettol, a leading hygiene and disinfection solution; Harpic, a top choice for toilet and bathroom cleaning; Mortein Doom, a reliable mosquito control solution; and JIK, known for its powerful stain removal and disinfection. With popular products like Air Wick, Reckitt continues to enhance everyday living in Kenyan homes.
"Kenya is a priority market for Reckitt, and our brands have earned deep consumer trust over the years. This partnership with Naivas ensures that more Kenyans can access high-quality hygiene and health solutions conveniently," said Mustapha Bugaje, Country Manager, Reckitt Kenya.
Beyond distribution, the collaboration will leverage data integration to generate valuable insights into category consumption trends, helping Reckitt and Naivas tailor their offerings to evolving consumer needs.
This partnership comes as Reckitt accelerates its expansion in Kenya and across East Africa, reinforcing its commitment to providing high-quality, affordable hygiene solutions for families.
