6 Digital Lenders Shine At Kenya’s First-Ever Special Awards
The event celebrated the game-changers driving innovation, transparency, and financial inclusion in Kenya’s fast-evolving digital credit landscape.
Viral Tea Ke Writer 
Kenya’s digital lending industry on Tuesday, April 1, had one of its biggest nights as Think Business Limited, the country’s leading financial intelligence firm, hosted the inaugural Digital Lenders Awards of 2025.
The event celebrated the game-changers driving innovation, transparency, and financial inclusion in Kenya’s fast-evolving digital credit landscape.
Over 20 CBK-regulated digital lenders attended the highly anticipated event, themed “Promoting Best Practices in Instant Credit”. The awards featured 12 categories, recognizing excellence in customer experience, affordability, governance, and technological innovation.
Who Took Home the Top Honors?
Little Pesa dominated the night, clinching Overall Best Digital Lender 2025, Best Mobile Digital Lending App, and Best Governance in Digital Lending.
Fincorp Credit bagged multiple wins, including Best Digital Lender for Individuals, Best Digital Lender for Small Businesses, and Fastest Growing Digital Lender.
Sevi Innovation stood out as the Most Inclusive Digital Lender, solidifying its commitment to financial accessibility.
Ochieng Oloo - Founder and CEO of Think Business Limited at the 2025 Think Business Digital Lenders Awards held on April 1, 2025. /HANDOUT
Tala, Umoja Fanisi, and Lockbx also emerged as key players, winning in categories focused on risk management, affordability, and trustworthiness.
The judging, led by PKF Kenya, combined financial audits, customer surveys, and expert assessments to ensure credibility.
Think Business’s Customer Satisfaction Index (CSI) gathered feedback from over 10,000 borrowers, while independent IT firms tested app security and usability. Finalists also underwent field visits to evaluate governance and compliance.
Why These Awards Matter
The Digital Lenders Awards 2025 not only honored industry leaders but also reinforced the importance of ethical lending, regulatory compliance, and financial inclusion.
Speaking at the event, Think Business Ltd CEO Ochieng Oloo emphasized that Kenya’s digital lending sector has revolutionized credit access and is projected to grow by 22 percent annually. "By celebrating innovation today, we’re shaping a more inclusive financial future," Oloo stated.
As Kenya cements its status as Africa’s fintech hub, the Digital Lenders Awards will serve as a benchmark for excellence, ensuring that digital credit providers prioritize customer-centric, transparent, and sustainable practices.
