Farmers Choice Honours Pauline Sheghu & Linet Ayuko For Competing In Safari Rally

Farmers Choice has recognized its brand representatives, Pauline Sheghu and Linet Ayuko, for their outstanding performance in the World Rally Championship (WRC) Safari Rally in Naivasha, Nakuru County.

The two trailblazing women, who have balanced the demanding roles of rally champions and motherhood, were celebrated on March 25, 2025, for their resilience, skill, and teamwork. Competing against tough opponents and navigating challenging terrains, Sheghu and Ayuko emerged as the top female contenders in this year’s event.

“We finished as the top women in this year’s Safari Rally. Of course, we faced challenges like mechanical issues, but we overcame them. This was the toughest rally out of the three we have done,” said Sheghu.

Their achievements not only mark a significant milestone in their motorsport careers but also inspire a new generation of young women in the industry. By breaking barriers and defying stereotypes, they serve as role models, proving that success in motorsports is attainable through dedication and perseverance.

Stanley Mbugua speaking as Farmers Choice recognized Pauline Sheghu and Linet Ayuko for their participation in the recently concluded WRC Safari Rally. /FARMERS CHOICE

Looking ahead, Sheghu and Ayuko have announced plans to shift their focus to the Africa Rally Championship, with a strategic partnership with Farmer’s Choice aimed at elevating their success.

“We look forward to partnering with and promoting Farmer’s Choice in upcoming events. We grew up watching ‘Flying Sausage’ when Ian Duncan used to race, and it’s incredible to now be part of this legacy,” said Ayuko.

The WRC Safari Rally continues to play a vital role in boosting local tourism and the economy by attracting international visitors.

Farmer’s Choice, a key supporter of the rally, benefits from increased brand visibility while contributing to Kenya’s growth as a premier sports tourism destination. The event creates jobs, improves infrastructure, and fosters business expansion, positively impacting local communities.

As a leader in the industry, Farmer’s Choice is distinguished by its commitment to high-quality products, exceptional customer service, and innovation. The company remains a top producer of premium meat products, which are not only highly valued in local markets but also recognized globally.