LIST: 14 Journalists Reshuffled In Fresh Nation Media Group Changes
These developments follow the regional media company’s reported net loss of Ksh254.4 million for the financial year ending December 31, 2024 — a deeper loss compared to the Ksh205.7 million recorded the previous year.
Marvin Chege 
The Nation Media Group (NMG) has announced sweeping changes affecting its structure, as it continues to give more attention to its digital content in line with a modern news ecosystem.
These developments follow the regional media company’s reported net loss of Ksh254.4 million for the financial year ending December 31, 2024 — a deeper loss compared to the Ksh205.7 million recorded the previous year. The firm also saw its total revenue fall by 12.5 percent, from Ksh 7.12 billion in 2023 to Ksh 6.23 billion in 2024, blaming the dip on a tough macroeconomic environment marked by high inflation and weak consumer spending.
In an internal memo signed by Group Editor-In-Chief Joe Ageyo, which Viral Tea has exclusively obtained, it was revealed that the changes to NMG's structure will see some roles introduced, others abolished and others renamed.
Role Changes
For starters, the role of Executive Editor, Digital Innovation has been introduced and will lead digital strategy and coordinate content initiatives across our newsrooms in Uganda, Tanzania, and Kenya.
Inside Nation Media Group offices in Nairobi. /FILE
Consolidation of the publishing workflows for NMG's print outlets and their respective websites will now fall under one managing editor (Managing Editor, Publishing). This means that each Lead Editor will be in charge of both the print and digital versions of the respective brands and will report to this role.
The position of Managing Editor, Audience and Engagement has been abolished, and roles have been distributed across other workstreams to embed audience focus in the whole newsroom. The abolished role was one Oliver Mathenge held prior to his exit in December 2024.
"The role of Managing Editor, Production is renamed Managing Editor, Broadcast and New Media. This role will now oversee broadcast/video content as well as social media, User Generated Content, and other emerging media forms and formats such as social explainers, interactive visuals, and social-first narratives.
"The ME, Content Hubs has been renamed Managing Editor, Content Strategy, to emphasise the critical role played by this function in the implementation of our content strategy," the memo read in part.
A new hub, Climate & Young Audiences, has been created, a move NMG says represents a strategic effort to pioneer best practice in youth-centred journalism in our newsroom by anchoring it in one of the most emotionally resonant issues of our time: climate change.
"Data shows that effective youth engagement must go beyond tokenism or trend-chasing, but must be rooted in meaningful, relatable issues that young audiences are already passionate about," added the memo.
Journalist Changes
Meanwhile, NMG reshuffled its leadership structure, with 14 editors and reporters affected. Victor Mushi, who has been the Executive Editor in charge of the content team in Tanzania, has been appointed to the Group role of Executive Editor, Digital Innovation. He will continue to be based in Tanzania but will oversee digital innovation across the region.
Harry Misiko, who was the Lead Editor, News Desk, has been appointed as Managing Editor, Content Strategy, in charge of all the content hubs and the News Desk.
James Smart, who has been Managing Editor, Production & Partnerships, has been redesignated as Managing Editor, Broadcast and New Media, a role which is part of the wider organisational strategy to accelerate video content generation and entrench new formats in NMG's content offering across the newsroom. Here, the Lead Editor, Broadcast Output, Editor, Climate & Youth, Editor, Search and Social Media, Editor, Video Hub, as well as Editor, Native & User Generated Content (UGC), will all report to Smart.
Furthermore, Washington Gikunju, who has been the Managing Editor, Planning & Content Hubs, has been tasked with the role of Managing Editor, Publishing and will be expected to lead the consolidated workstream, which brings together all the print publications (including Production) together with their respective websites and newsletters. All the Lead Editors in charge of print titles and their respective websites, and the Production team, will report to Gikunju.
In other changes, Alex Ndegwa takes the consolidated role of Lead Editor, Daily Nation (Print and Digital i.e. Nation.Africa) while Mike Owuor assumes the leadership of weekend titles and their respective digital versions, as Lead Editor, Weekend.
Jackson Mutinda becomes the Lead Editor, The EastAfrican, in charge of print and digital versions of the publication, while John Kiplagat, who has been Lead Editor, Print, has been redesignated to Lead Editor, Production to oversee the entire production function.
Caroline Njung'e, who was Chief Production Editor, was appointed Chief Quality Editor to oversee quality assurance of all content going into our platforms. Zeynab Wandati moves from Editor, Sustainability to the new role of Editor, Climate & Young Audiences, to strengthen the production of mobile-first video content (MOJO) and other youth-facing formats, in addition to driving climate content.
Dorcas Odumbe, who was the Gender Editor, has been appointed the Editor, Health & Gender, while Kennedy Kimanthi, who was the Regional Editor in Nakuru, has been transferred to Nairobi to become the News Editor at the Integrated News Desk.
Brygettes Ngana, who has been a reporter in the Sustainability Hub, takes over as the Regional Editor, Nakuru, while Patrick Lang'at, who was the Weekend Editor, has been redesignated to Weekend & Planning Editor.
"As the content landscape rapidly evolves, our newsroom will continue to respond appropriately by constantly evaluating our structures and making adjustments, as they become necessary," stated Ageyo, adding "I urge you to join me in congratulating our colleagues who are taking up new roles, and, as always, let us accord them the utmost cooperation as we accelerate the transformation of our newsroom."
![NTV's The Trend Panelist Joins Nation FM [VIDEO]](https://viraltea.co.ke/uploads/images/2023/04/image_380x226_642e9902e5566.jpg){kind=small}
