Kenyan Firm Winnie Gor Consultancy Rebrands On 10th Anniversary [PHOTOS]

Winnie Gor Consultancy, a boutique marketing and communications enterprise based in Kenya on Thursday, February 29 rebranded intending to attract new markets and key opportunities in the continent in the next two years. 

Founded ten years ago by the influential Winnie Gor, the firm is now known as Winnie Gor  Communications Africa, a statement positioning for the ambitious company that seeks to be a catalyst for communication and business transformation for clients across the continent. 

Currently, the agency has affiliate and partner offices in 17 countries across Africa including key markets of Tanzania, Uganda, Ethiopia, Rwanda, Nigeria, Ghana, Senegal, The Democratic Republic  of Congo, Zambia, Botswana and South Africa among others. 

Winnie Gor Communications Africa CEO, Winnie Gor speaking during the rebranding on February 29, 2024. /WINNIE GOR COMMUNICATIONS AFRICA

“Our vision ten years ago was to become a beacon of creativity and trust for corporate and individual brands including business giants and emerging champions of change across Africa. We have been blessed to work with many of these diverse individuals and clients over the last ten years and who we hope to continue working with as we build our footprint in the continent”, said Winnie Gor, Chief Executive Officer (CEO) & Founder. 

Marked with pomp and elegance, at an invite-only event, the milestone celebration casts a new light on boutique small office businesses and consultancies that have sprouted from the gig economy that took shape over the last ten years in Kenya. 

The event was attended by communications industry and other business sector luminaries including chief guest, Joanne Mwangi-Yelbert, Founder and CEO, of PMS Africa, Patricia Ndede, Vice-President, of Public Relations Society of Kenya and Joram Mwinamo, Co-Founder and CEO, The SNDBX (pronounced  Sandbox), and which is a business incubation and entrepreneurship support platform. 

Winnie Gor Communications Africa CEO, Winnie Gor, receives a token of congratulations from the Director of Public Relations at PMS Group Africa, Mark Masai. /WINNIE GOR COMMUNICATIONS AFRICA

“Building a business from the ground up is never easy. To see a home-grown business brand succeed year after year amidst all the turmoil and challenges of entrepreneurship including the vagaries of Covid-19 and even the current tough economic times is a fete to be celebrated and emulated”, said Mwangi Yelbert, who in her keynote address touted the importance of business mentorship and peerage,  especially for budding women entrepreneurs. 

Mwinamo, a business strategy and entrepreneurship expert noted that a business re-branding should  not only reflect the change of name or visuals but also embody the vision of key factors of success such  as innovation, creativity, and trust which form some of the key pillars of marketing and communication practice.  

“Reaching this kind of milestone in business is not an end in itself but just an indicator that you are doing something right. To stay there and even surpass this achievement, requires even more dedication and focus from the founders in developing operational systems and sustainability plans, the lack of which has led to premature deaths of many SME dreams”, he said.  

Driven by the growth of digital communications and business demand for agile reputation and brand management solutions, the Kenyan marketing and public relations (PR) industry remains one of the most vibrant and competitive markets in the continent with many global consultancy giants having a presence in the capital, Nairobi.  

As the industry continues to evolve, professionals in PR are essential in shaping narratives, building relationships, and driving communication strategies.

According to the State of Public Relations in  Kenya Report (PRSK, November 2019), the estimated market value of the public relations (PR) industry in Kenya is approximately Ksh2.42 billion, taking into account budgetary allocations and income of PR agencies in the country. 

Winnie Gor counts among its stable of past and current clients, SportPesa, The Aga Khan Foundation, The European Union, De Heus Animal Nutrition, The World Bank Group, Mastercard Foundation, Habitat for Humanity, GSG-UK, Luminate and Technology for Education (T4E), among others. 

Celebrated media personality, Victoria Rubadiri, looks on as the Winnie Gor Communications Africa 10-year anniversary celebrations took centerstage. /WINNIE GOR COMMUNICATIONS AFRICA