Safaricom, LG Bring Smart Living to Life at Rhythm & Brunch Festival

Safaricom, in partnership with LG, on Saturday showcased the real-world potential of smart home technology at this year’s Rhythm & Brunch festival, held at Ngong Racecourse.

Rhythm & Brunch is Nairobi’s premier lifestyle and music experience, celebrated for its nostalgic R&B vibes, fashion-forward crowd and curated experiences.

The festival featured standout performances from top acts like Dj Nijo, CNG Dj, Charisma and more, adding to the electric atmosphere.

Festival-goers explored a fully connected smart home setup featuring devices such as LG TVs, refrigerators, lighting, soundbars, gaming rigs and more - all controllable from a single smartphone.

From adjusting mood lighting, sound, and air conditioning to switching TV channels, the setup illustrated how daily life becomes more seamless when powered by fast, reliable connectivity and smart technology.

Eventgoers at Rhythm & Brunch enjoy a simulator driving experience on August 2, 2025. /PHOTO

Central to the experience was Safaricom’s 5G Wi-Fi router. Once retailing at Ksh 25,000, and later at Ksh 11,000, the router is now available for just Ksh 2,999, supporting up to eight devices simultaneously.

The price drop reflects Safaricom’s continued commitment to making internet connectivity and smart living more accessible to Kenyan households.

“Connectivity shouldn’t be a luxury,” said a Safaricom representative. “We want more Kenyans to experience what it means to live in a smart, connected home.”

To further this goal, Safaricom has partnered with Quickmart to stock the router in all outlets nationwide, alongside Safaricom Shops and Masoko.com.