Popular Smirnoff Concert Heads To Kisumu [PHOTOS]

The Campaign is a follow-up to the Unleash your Edge Campaign that was introduced earlier this year

Marvin Chege Marvin Chege
Nov 15, 2022 - 10:58 Updated: Nov 15, 2022 - 11:44
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Popular Smirnoff Concert Heads To Kisumu [PHOTOS]
Collage of DJ Kaneda and Khaligraph Jones at the Smirnoff Unleash Your Edge Fiesta in Kisumu on November 12, 2022. /FILE

Kenya Breweries Limited (KBL), under the Smirnoff Ready To Drink (RTD) brand, treated tens of thousands of music and fashion fans to an electrifying weekend of top acts in Kisumu County on Saturday, November 12.

The fourth iteration of the Smirnoff Unleash your Edge Fiesta delighted attendees with top-tier performances from the region's top hip-hop artists, including Khaligraph Jones, Wakadinali, Odongo Swagg, and Nexter artist Kamwana. 

Starting from 2 pm, the crowd was entertained by Kaneda, DJ Grauchi, Amapiano DJ Karaoski, MC Gudah Man and DJ Ves Vester. Fashion icons At Odds kept the crowd glam with edgy streetwear fashion expressive of the brand’s ambition.

Revellers at the Smirnoff Unleash Your Edge Fiesta in Kisumu on November 12, 2022. /FILE

Brigid Wambua, brand manager for KBL Smirnoff, stated during the event that "Flavour with Edge is Smirnoff's way of celebrating people and their edginess, through edutainment events, while letting Smirnoff RTD consumers discover the alternative to ordinary by creating flavour drinking experiences that are effortless, yet mischievous and distinctive." 

The Campaign is a follow-up to the Unleash your Edge Campaign that was introduced earlier this year through its string of Flavour with Edge Fiesta events.

It is aimed at Generation Z, which is all about good vibes, music, and fashion. 

Smirnoff RTD has a delicious and energizing flavour that can give events more intensity (variety and new experiences).

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